Assistant Manager / Sr. Executive - Performance Marketing Job in Ixigo

Assistant Manager / Sr. Executive - Performance Marketing

Location: Gurugram, Haryana, India

Employment Type: Full-time

About ixigo

ixigo is a leading travel-tech company based in India, empowering millions of travelers to plan, book, and manage their trips across rail, air, buses, and hotels. Using cutting-edge AI, machine learning, and data science, ixigo helps travelers make smarter decisions. With the inclusion of ConfirmTkt and AbhiBus in 2021, ixigo is positioned as one of the top 10 most downloaded travel apps globally, as per data.ai (2022).

We re headquartered in Gurugram, with additional offices in Bangalore and Hyderabad.

Job Description

We are looking for a Performance Marketer with a creative, analytical mindset to help ixigo continue to grow. In this role, you will manage campaigns across various digital marketing platforms to drive high-quality user acquisition and optimize return on investment (ROI). You will work in a fast-paced startup environment, thrive on problem-solving, and take ownership of driving the growth of one or more of ixigo s products.

Your ability to leverage data, craft creative strategies, and test various channels to improve performance will be essential to your success. This is an exciting opportunity to have a direct impact on the growth of our digital platforms.

Key Responsibilities

Campaign Management:

• Own and manage paid marketing campaigns across platforms such as Google, Facebook/Instagram, Apple Search Ads, Bing, Snapchat, Twitter, Quora, etc., ensuring the highest possible user acquisition quality.

Performance Analysis:

• Track, report, and analyze performance KPIs across all channels to optimize campaigns and maximize ROI.
• Highlight potential trade-offs between CPA-based activities, and make data-driven recommendations on budget allocation and strategy adjustments.

Growth Strategy Development:

• Leverage market research and audience insights to segment, target, and engage potential customers effectively.
• Design creative, data-backed marketing strategies and test campaigns to identify opportunities for improving user engagement and growth.

Identifying New Channels & Opportunities:

• Explore new and emerging marketing channels to drive faster adoption and identify viral growth opportunities.
• Experiment with new platforms, products, and technologies to uncover strategies that drive growth.

Product & Content Optimization:

• Work closely with product and content teams to identify opportunities for driving viral growth and improving acquisition efforts.

Testing and Iteration:

• Use A/B testing tools, Google Analytics, Adjust, and Firebase to measure, experiment, and refine campaign strategies.

Creative Skills:

• Collaborate with design teams and use tools like Photoshop (or other basic image-editing tools) to create high-quality visual assets for marketing campaigns.

Qualifications

Must-Have Skills & Experience

• Education: B.Tech/B.E. from a Tier 1 college (MBA is a plus).
• Experience: 2 - 4 years of hands-on experience driving user acquisition through digital channels for mobile and internet products.
• Experience with digital marketing channels such as Google Ads, Facebook/Instagram, Snapchat, Twitter, Apple Search Ads, Quora, etc.
• Marketing Expertise:
  • Deep understanding of Search Engine Marketing (SEM), Social Media, and Content Marketing strategies.
  • Strong knowledge of A/B testing, Google Analytics, Adjust, Firebase, and other digital marketing tools.
• Creative & Analytical Skills:
  • Strong creative intuition and analytical thinking akin to a Product Manager.
  • Ability to generate creative marketing solutions while keeping an eye on performance metrics.
• Technical Acumen:
  • A solid grasp of user behavior and mobile app marketing.
  • Experience using image editing tools (e.g., Photoshop) for campaign assets is a plus.
• Growth Mindset:
  • Strong curiosity about new apps, web products, SaaS tools, and platforms that can drive faster growth.
  • A knack for identifying trends and testing new ideas to find what works.

Behavioral Traits

• Communication: Exceptional communication skills with the ability to express complex ideas in simple and easy-to-understand terms.
• Creative Problem-Solver: Ability to come up with creative and effective solutions to marketing challenges.
• Startup Mindset: Thrive in an an informal startup environment and bring a hands-on, proactive attitude to the table.
• High Energy & Drive: Possess a high energy level with a commitment to achieving goals and driving team success.

What We Offer

• Impact: Own and drive the performance marketing strategy for ixigo s products.
• Dynamic Environment: Work in a fast-paced, high-energy startup culture.
• Growth Opportunities: Learn and grow in an environment that fosters creativity and innovation.
• Competitive Compensation: We offer attractive pay and benefits.