Performance Marketing Job in Jupiter Money

Who We Are
At Jupiter, we understand that money isn t just a subject it s a part of life that triggers a wide range of emotions. Our mission is to help people improve their relationship with money. As a financial services platform, we use technology to offer user-friendly products related to banking, loans, and investments. Whether it s a savings account, credit cards, investments, or payments, it s all on Jupiter.
We simplify complex banking jargon, offer intelligent insights based on spending habits, and provide users with innovative tools to make sense of their finances.

Our Journey So Far
Founded in 2019 by Jitendra Gupta, best known for creating Citrus Pay, Jupiter was born from a simple idea: to create a modern, customer-first experience for managing money. In 2021, when we launched, we had a waitlist of 100,000 eager users, and within just 10 months, we grew to 1 million users. Today, we proudly serve 2.8 million+ happy customers.
Our Insights feature automatically tracks and categorizes spending, even across external savings accounts. Our Edge CSB Bank RuPay credit card is loved for its transparent design and rewarding experience. And our No-Penalty SIP and Daily SIP at Rs 10 have made investing accessible to over 100,000 users.
We embrace cutting-edge technology, data analytics, and a diverse, talented team that shares our vision of a more accessible, transparent, and inclusive financial ecosystem. Now, we re looking for passionate individuals to join us on this exciting journey.

Who We're Looking For
We re seeking a Performance Marketing Associate / Associate Manager to drive user acquisition and engagement through paid digital channels. If you re passionate about performance marketing, data-driven decisions, and campaign optimization, this is the role for you! Depending on experience, you will either lead execution or own the end-to-end campaign strategy.

Roles and Responsibilities

• Campaign Strategy & Execution: Plan, set up, and optimize paid campaigns across Google Ads (Search, Display, YouTube), Meta, Programmatic, and other acquisition channels.
• Budget & Performance Management: Allocate and optimize marketing budgets to maximize ROI and improve Customer Acquisition Cost (CAC) efficiency.
• Data & Analytics: Monitor campaign performance using Google Analytics, Ads Manager, and internal tools, and generate insights to improve KPIs.
• Experimentation & Optimization: Conduct A/B tests on creatives, audiences, and bidding strategies to ensure continuous campaign improvement.
• Collaboration: Work closely with the Product, Brand, Content, and Design teams to align marketing efforts with business objectives.
• Reporting & Insights: Track performance metrics, identify trends, and recommend improvements to drive growth and efficiency.

What s Needed for This Role

• Experience: 1-3+ years of performance marketing experience (either in-house or at an agency), depending on the role level.
• Technical Expertise: Hands-on experience running and optimizing campaigns across Google Ads, Meta Ads, Affiliates, and Programmatic channels.
• Analytical Skills: Strong analytical skills with experience in tools like Google Analytics, Facebook Ads Manager, and campaign tracking platforms.
• Data-Driven: Ability to analyze large datasets and translate them into actionable marketing insights.
• Optimization Expertise: Experience in A/B testing, audience segmentation, and conversion rate optimization (CRO).
• Bonus: Prior experience in FinTech, startups, or e-commerce growth marketing.
• Ownership Mindset: Proactive problem-solver who takes initiative and executes efficiently.

Why You Should Work With Us

• Ownership Mentality: We value people who take ownership of their work and see projects through to completion.
• Meaningful Problem Solving: We love tackling complex problems and creating intuitive experiences that delight our customers.
• Healthy Conflict & Commitment: We encourage healthy conflict and value individuals who can commit to decisions with confidence.
• Relentless Excellence: We re always striving to set higher standards and are looking for individuals who want to grow and improve in a dynamic environment.

Our Process
We evaluate every candidate carefully to build a team of like-minded, passionate, and ambitious individuals. Here s a general overview of our hiring process:

• The Intro: Our recruitment team reviews all applications to find the best fit. We assess both skills and past work to ensure a great match.
• Two-Way Street: Interview with the hiring manager to understand your fit for the role and expectations. Assignments may be given.
• Culture Matters: We assess if you align with our company culture and if it s the right environment for you.
• The Offer: If we believe you re the right fit, we extend an offer to bring you on board!