Senior Paid Campaign Specialist Job in Kovai.co

Senior Paid Campaign Specialist

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Job Summary

Job Title: Senior Paid Campaign Specialist B2B SaaS | Full-Time | Coimbatore, Tamil Nadu

Are you a digital marketing pro with a passion for performance-based advertising? Join Kovai.co, a high-growth B2B SaaS company, as our Senior Paid Campaign Specialist and take the lead in driving scalable, ROI-driven advertising strategies across global markets.

About Kovai.co

At Kovai.co, we build enterprise-grade software and innovative SaaS solutions that empower over 2,500 businesses worldwide. Our product suite includes:

  • BizTalk360 Advanced operations and monitoring for Microsoft BizTalk Server
  • Turbo360 Azure service monitoring and governance
  • Document360 AI-powered knowledge base software for modern teams

We re on track to achieve $30 million in annual revenue, with a mission to transform how companies manage, scale, and optimize their operations through powerful software solutions.

UK Headquarters. Indian Innovation. Global Impact.

Role: Senior Paid Campaign Specialist

Location: Coimbatore, Tamil Nadu

Employment Type: Full-Time

Industry: B2B SaaS, Digital Marketing, AdTech

As a Senior Paid Campaign Specialist, you will play a pivotal role in managing and optimizing high-performance digital advertising campaigns across paid search, social media, programmatic, and mobile networks. You ll work closely with product and marketing teams to generate quality leads, increase brand awareness, and improve ROI across platforms.

Key Responsibilities

  • Paid Search Campaigns: Plan, execute, and optimize Google Ads campaigns including Search, Display, YouTube, and Remarketing.
  • Paid Social Campaigns: Manage paid media on Facebook, Instagram, LinkedIn, Twitter, and mobile networks.
  • Ad Copywriting: Craft compelling ad creatives and messaging tailored for each platform and audience.
  • Analytics & Optimization: Use tools like Google Analytics, Google Search Console, and AdWords Editor to track performance and optimize campaigns for higher CTR and lower CPA.
  • Reporting & Insights: Generate detailed campaign performance reports; analyze data to optimize budgets and improve ROI.
  • Email Marketing: Plan and execute targeted email campaigns, track performance, and continuously refine strategy.
  • Display & Native Advertising: Hands-on experience managing programmatic display and native advertising campaigns.
  • Large-Scale Campaigns: Experience managing high-budget, high-volume ad campaigns, preferably in an agency or global B2B SaaS environment.

Qualifications & Experience

  • 3 6 years of hands-on experience in digital performance marketing
  • Proven success in managing Google Ads, Facebook Ads, LinkedIn Ads, and email marketing campaigns
  • Strong knowledge of digital marketing tools like AdWords Editor, Google Analytics, Adobe Omniture, and marketing automation platforms
  • Solid understanding of PPC strategies, campaign structuring, A/B testing, and conversion tracking
  • Ability to create high-impact, performance-focused ad creatives and copy
  • Excellent analytical skills with a data-driven mindset and strong attention to detail
  • Agency background or experience handling large-scale, multi-channel digital campaigns is a plus

Why Work at Kovai.co?

  • Join a rapidly growing, product-led SaaS company with a global footprint
  • Collaborate with a passionate team focused on innovation and impact
  • Work on award-winning software used by thousands of enterprises worldwide
  • Competitive compensation, learning opportunities, and a dynamic work environment

Equal Opportunity Employer

Kovai.co is committed to fostering an inclusive, diverse, and equitable workplace. We believe in building a team where everyone feels valued and empowered to grow.

Ready to Accelerate Your Digital Marketing Career?

If you re passionate about paid media and want to help scale global SaaS products through high-performance campaigns, apply now! We d love to speak with you.

Experience Required :

Minimum 3 Years

Vacancy :

2 - 4 Hires

Apply Now
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