Performance Marketing Specialist Job in Kredx

Performance Marketing Specialist

Location: Bangalore

Experience: 3-5 Years

Company: KredX

About KredX

Founded in 2015, KredX has grown into a comprehensive financial solutions ecosystem, helping businesses of all sizes manage working capital efficiently. KredX is India s leading integrated supply chain finance solutions provider, uniquely holding both RBI s TReDS license and IFSCA s ITFS license.

Our key platforms include:

• DTX (Domestic Trade Exchange): RBI-licensed platform enabling MSMEs to access early payments through invoice discounting.
• GTX (Global Trade Exchange): IFSCA-licensed platform offering seamless cross-border trade finance.
• CMS (Cash Management Solutions): AI-driven finance automation for streamlined enterprise financial operations.

DTX (dtxindia.in) is powered by KredX, enabling MSMEs to get paid early with the lowest cost, supported by advanced finance automation technology for a secure and fast process.

Role Overview

We are seeking a Performance Marketing Specialist to lead and optimize paid marketing campaigns while contributing to the broader digital marketing strategy. This hands-on role requires expertise in platforms like Google Ads and Meta Ads, a strong analytical mindset, and a passion for driving measurable growth.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google, Meta, and other digital platforms.
• Contribute to overall digital marketing strategies including campaign planning and channel mix decisions.
• Manage budgets effectively, tracking key performance indicators like CPC, CPA, and ROAS.
• Conduct A/B testing on creatives, copy, and targeting to maximize campaign effectiveness.
• Collaborate with content and design teams to create impactful marketing assets.
• Analyze campaign performance data and prepare actionable reports with insights and recommendations.
• Monitor brand presence across paid and organic social channels, coordinating with internal teams for cohesive messaging.
• Stay updated on the latest platform features, industry trends, and best practices to continuously improve campaigns.

Requirements

• 3 to 5 years of experience in paid digital marketing.
• Proven track record managing performance campaigns with measurable ROI.
• Strong analytical skills and comfort with campaign data analysis.
• Proficiency in Google Ads, Meta Ads Manager, and Google Analytics.
• Strategic thinker with strong execution capabilities.
• Experience working in startups or fast-paced environments is a plus.