Marketing Specialist Job in Krish Technolabs Private Limited

Marketing Specialist

Krish Technolabs Private Limited 4+ weeks ago

Ahmedabad, Gujarat
Not Disclosed
Full-time
Permanent

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Job Summary

Create go-to-market strategies and narratives to assist the sales and marketing teams.
To uncover new opportunities, conduct research on market trends, target prospects personas, and competitors.
Develop and oversee strategic marketing strategies in coordination with the pre-sales and sales teams.
Collaborate with the sales team to share insights and research to help drive sales activation and lead nurturing.
Create and implement marketing and sales campaigns for specific markets.
Analyze and report on campaign performance using existing reporting tools
Create audit presentations for pre-approved client accounts of the sales team and provide client personas, and eCommerce/marketing audits for pitching solutions to the client.
Validate pitches with the pre-sales/marketing team and provide feedback to the sales team to help them move forward.
Create sequence/drip emails for opt-in users or visitors to convert them into mqls.
Nurturing mqls until they reach a 75-100 lead score and passing it to the sales team to take it further with audit/what to pitch
Prepare a list of webinar content themes and find relevant speakers/influencers/clients/partners to participate.
Develop a list of preferred commerce ecosystem partners (apart from adobe)
Create mqls by running active campaigns with partners.
Create a list of blog/ebook/whitepaper themes for the marketing team and create an overview based on competition analysis and market research.
Lead case study creation and marketing material creation
With the assistance of the head of marketing, manage all aspects of campaign development, implementation, and measurement (outbound, drip, events, case studies sharing, content, webinar, etc.)
Keep a watch on the marketing activity of competitors and provide feedback.
Implement campaigns for events such as trade exhibitions or conferences and marketing automation both internal and external.