Marketing Specialist Job in Krish Technolabs Private Limited
Marketing Specialist
Krish Technolabs Private Limited
4+ weeks ago
- Ahmedabad, Gujarat
- Not Disclosed
- Full-time
Job Summary
- Create go-to-market strategies and narratives to assist the sales and marketing teams.
- To uncover new opportunities, conduct research on market trends, target prospects personas, and competitors.
- Develop and oversee strategic marketing strategies in coordination with the pre-sales and sales teams.
- Collaborate with the sales team to share insights and research to help drive sales activation and lead nurturing.
- Create and implement marketing and sales campaigns for specific markets.
- Analyze and report on campaign performance using existing reporting tools
- Create audit presentations for pre-approved client accounts of the sales team and provide client personas, and eCommerce/marketing audits for pitching solutions to the client.
- Validate pitches with the pre-sales/marketing team and provide feedback to the sales team to help them move forward.
- Create sequence/drip emails for opt-in users or visitors to convert them into mqls.
- Nurturing mqls until they reach a 75-100 lead score and passing it to the sales team to take it further with audit/what to pitch
- Prepare a list of webinar content themes and find relevant speakers/influencers/clients/partners to participate.
- Develop a list of preferred commerce ecosystem partners (apart from adobe)
- Create mqls by running active campaigns with partners.
- Create a list of blog/ebook/whitepaper themes for the marketing team and create an overview based on competition analysis and market research.
- Lead case study creation and marketing material creation
- With the assistance of the head of marketing, manage all aspects of campaign development, implementation, and measurement (outbound, drip, events, case studies sharing, content, webinar, etc.)
- Keep a watch on the marketing activity of competitors and provide feedback.
- Implement campaigns for events such as trade exhibitions or conferences and marketing automation both internal and external.


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