Performance Marketing Manager/digital Marketing Manager (telugu / Malayalam) Job in Kuku-fm

Key Responsibilities: Using expertise in Google/Meta App Marketing Campaigns to create and implement high-impact performance marketing strategy to drive business goals of various sub-business units Manage and steer large, high-scale monthly Performance Marketing budgets Build the consumer renewal funnel to forecast, monitor, and achieve conversion via paid marketing channels Acquire returning customers with efficient CAC in line with budgets and targets Day-to-day campaign management and execution tactics based on performance to maximize return on ad spend and reporting the same data. Develop, implement and refine retention marketing strategy to drive cross-sell/upsell Gather market insights & do competition bench-marking Work closely with the Creative team on creative optimization and the Analytics team to draw actionable insights Collaborate with Content teams to develop relevant content for your campaigns Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness across content, creative, etc. Ensure accurate tracking and reporting across all key metrics, develop a strong reporting framework, analytics, and ROI tracking for all our campaigns Brainstorming new ways of segmenting potential customers and means of communication, leading into quick-test pilots In-depth understanding & hands on experience in running ads across major digital platforms. Must Have: ( Language Fluency in either Telugu and Malayalam , Experience in content space will be an Add-on Advantage) 2+ yrs of hands-on experience with Google/FB Ads Manager. At least 1+ yrs running App-based UAC campaigns. You have an innate understanding of how app campaigns, event-based targeting, and retargeting campaigns work In-depth understanding of conversions, and how they affect the overall outcome of the platform A/B testing and experimentation setups can offer pointed insights on targeting, messaging and creatives! You must be able to infer insights from multiple campaigns and offer strategies that can work at scale. Extremely proactive and ownership-driven, great communication skills are a must. Domain Expertise: Facebook Ads Manager Google (Search, Display, Discovery etc) Google Analytics Google Trends Singular, Firebase, Clevertap, Moengage