Digital Marketing Specialist Job in Latlon Technologies
Digital Marketing Specialist
Latlon Technologies
4+ weeks ago
- Coimbatore, Tamil Nadu
- Not Disclosed
- Full-time
Job Summary
Qualification : Any degree
Job Title: Digital Marketing Specialist
Qualification: Any degree
Experience: Minimum 3 years
Work Location: Coimbatore
Job Responsibilities:
- Conduct research on products, services, and current strategies to uncover new digital opportunities.
- Develop comprehensive digital marketing strategies and set key performance indicators (KPIs) to achieve business goals.
- Perform market analysis to understand customer behavior and design effective buyer personas.
- Analyze web traffic metrics and propose strategies to enhance the online presence.
- Create, manage, and optimize SEO/SEM, Facebook, Instagram, Display, and Email marketing campaigns to meet business objectives.
- Implement and monitor performance tracking methods to evaluate campaign effectiveness.
- Set up and manage conversion tracking using tools like Google Tag Manager, Facebook Pixel, Google Analytics, Hotjar, and others.
- Build and maintain strong client relationships through regular performance reporting and meetings.
- Optimize campaign strategies and advertising budgets across various digital channels to meet business goals.
Required Skills:
- Proven experience (minimum 4 years) as a Digital Marketing Strategist or in a similar role.
- Demonstrable expertise in SEO/SEM, Facebook, Display, and CRM software.
- Experience in implementing and optimizing Google Ads, Facebook, Instagram, and Native Ads campaigns.
- Solid understanding of performance analytics tools such as Google Analytics, Hotjar, etc.
- Hands-on experience with online marketing tools and best practices.
- Excellent verbal and written communication skills.
- Strong analytical mindset and project management capabilities.
- Experience in client communication, with the ability to manage status meetings effectively.
Qualification : Any degree


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