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BriefCase

Digital Marketing Specialist Job in Latlon Technologies

Digital Marketing Specialist

Latlon Technologies 4+ weeks ago
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Job Summary

Job Title: Digital Marketing Specialist

Qualification: Any degree

Experience: Minimum 3 years

Work Location: Coimbatore

Job Responsibilities:

  • Conduct research on products, services, and current strategies to uncover new digital opportunities.
  • Develop comprehensive digital marketing strategies and set key performance indicators (KPIs) to achieve business goals.
  • Perform market analysis to understand customer behavior and design effective buyer personas.
  • Analyze web traffic metrics and propose strategies to enhance the online presence.
  • Create, manage, and optimize SEO/SEM, Facebook, Instagram, Display, and Email marketing campaigns to meet business objectives.
  • Implement and monitor performance tracking methods to evaluate campaign effectiveness.
  • Set up and manage conversion tracking using tools like Google Tag Manager, Facebook Pixel, Google Analytics, Hotjar, and others.
  • Build and maintain strong client relationships through regular performance reporting and meetings.
  • Optimize campaign strategies and advertising budgets across various digital channels to meet business goals.

Required Skills:

  • Proven experience (minimum 4 years) as a Digital Marketing Strategist or in a similar role.
  • Demonstrable expertise in SEO/SEM, Facebook, Display, and CRM software.
  • Experience in implementing and optimizing Google Ads, Facebook, Instagram, and Native Ads campaigns.
  • Solid understanding of performance analytics tools such as Google Analytics, Hotjar, etc.
  • Hands-on experience with online marketing tools and best practices.
  • Excellent verbal and written communication skills.
  • Strong analytical mindset and project management capabilities.
  • Experience in client communication, with the ability to manage status meetings effectively.

Qualification :
Any degree
Experience Required :

Minimum 3 Years

Vacancy :

2 - 4 Hires

Apply Now
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