Associate - Brand & Communications Job in Lendenclub

About LenDenClub

LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With 1 million+ investor on board, LenDenClub has become a go-to platform to earn returns in the range of 10%-12%. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation. LenDenClub provides a great way to diversify your investment portfolio.

LenDenClub has recently raised US $10 million in a Series A round from an association of investors. With the new round of funding, LenDenClub is valued at more than US $51 million and now aims to scale up substantially, eyeing a 5X growth in disbursals in the next 18 months. It has already disbursed more than 1200 crore worth of loans in this fiscal alone. The fresh capital will be used in aggressive expansion, taking its loan book growth to $1 billion and upscaling the user-base to 10 million from the current 2.5 million by FY 2022-23. With LenDenClub being the only P2P player in India breaking market milestones constantly, it is now comparable with overseas giants like Zopa and

LendingClub in the UK and US respectively, both of which have now transitioned to a well-established digital bank.

About the Role

LenDenClub s brand team is looking for an Associate/Executive - Brand & Communications for our Mumbai office. The successful candidate will be responsible for assisting the brand and the marketing team in ensuring brand and communication adherence across channels and media. You will report to the Manager - Brand, Communications & PR and partner with the leadership team members across the business. You will have direct exposure to the management and the opportunity to have significant growth.

Responsibilities & Duties Instructions

Create and execute integrated marketing communications campaigns

Liaison with marketing, product, HR & leadership, and key business stakeholders to solve communication needs, create awareness, engagement, consideration, and inquiries basis business KPIs.

Works closely with the marketing team to create a communication campaign

Develop and plan marketing strategies for the assigned brands

Conceptualize and initiate digital and social media campaigns through working with various digital agencies and in-house studio

Responsible for planning and delivering innovative content across all social media platforms.

Responsible for content creation including design and copywriting for digital ads and related marketing collaterals.

Measure and report performance of all digital marketing campaigns.

Ensuring brand adherence across channels and media

Creating clear and crisp brief as per requirements

Vendor management including finance and legal operations

Requirements, Qualifications & Skills Instructions

Open to learning and experimenting

A degree in BMM or MBA in marketing

1-3 yrs of experience in marketing or brand management role (Open to advertising agency candidates as well)

Experience in Startup &/or FinTech will be an added advantage

Knowledge of digital marketing & social media

Excellent written and verbal communication skills

Hardworking and able to work under pressure to meet deadlines