Exe. - Digital Marketing Job in Lighthouse Info Systems Pvt. Ltd.

Exe. - Digital Marketing

• 2 - 5 yrs
• Nagpur
• 04
• Any Graduate

Job Description

• Excellent knowledge of Google SEO Process including - Panda, Penguin & Pepion.

• Good Knowledge of Keyword Selection with the help of Google Adwords, Analytic & other Tools like SEMRUSH, Ahrefs, Alexa Etc.

• Create a keyword plan to align with customer search intents (and queries).

• Make sure the website is healthy and functioning the right way with Sitemap.

• Good Knowledge of On Page SEO rectifications.

• Strong Player of Off Page Promotions, including Back linking, Article & News Submission etc.

• Responsible for getting the basics in place to make the website readable to bots like incorporating webmaster, Google Tag manager, Adword & Google Analytics, etc.

• Create a regular measurement report for SEO performance.

• Messaging, Like & Subscribe strategy for social media audience.

• Create a detailed content plan for publishing information on various SMO platform

• Find ways to increase engagement - influencer marketing

• Find ways to engage in relevant ongoing discussions - social listening

• Performance Marketing & lead Generation

• Experience on PPC will be an added advantage

Skills

Profile Description

Industry Type

IT Software

Role

Institutional Sales/Business Development Manager

Functional Area

Sales, Retail, Business Development

Employment Type

Full Time