BriefCase
BriefCase

Zonal (west) Marketing Executive Job in Linc

Zonal (west) Marketing Executive

Linc 4+ weeks ago
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Job Summary

About the Job

Person should be experienced with Marketing & Sales Alignment, Understanding of Marketing Strategies, Communication & Coordination Cross-functional, Execution & Operations Campaign Implementation, Data Analysis & Feedback Management Sales & Marketing Data Analysis, Problem-solving & Adaptability Crisis Management and Tech & Digital Knowledge Sales Tools Familiarity.

  • Preferred Industries: Stationery, FMCG, Food, BTL & Activation, Consumer Goods
  • Qualification: Graduation
  • Experience: 4 5 Years
  • Age: Around 45 Years
  • Gender: Male

Key Requirements

Marketing & Sales Alignment:

  • Work closely with the Zonal Sales Team to ensure smooth execution of marketing campaigns at the regional level.
  • Align marketing initiatives with zonal sales objectives to maximize impact.
  • Act as a liaison between the central marketing team and the zonal sales team, ensuring clear communication and implementation of marketing strategies.

    • Campaign Execution & Activation:

  • Execute national marketing campaigns at a zonal level, ensuring timely implementation.
  • Oversee POSM (Point-of-Sale Materials) deployment and in-store branding in retail outlets.
  • Plan and manage regional activations, including school/college promotions, dealer engagement programs, and trade events.
  • Ensure timely distribution of marketing collaterals to sales teams and distributors.

    • Retail & Trade Marketing:

  • Drive general trade marketing activities, ensuring promotional compliance in stores.
  • Support the sales team with promotional schemes, retailer engagement, and visibility drives.
  • Collaborate with distributors and channel partners for localized marketing initiatives.

    • Market Intelligence & Feedback:

  • Monitor and report competitor activities, pricing, and promotional trends in the region.
  • Gather field feedback from sales teams, retailers, and distributors to refine marketing strategies.
  • Analyse sales data and campaign effectiveness, providing insights to the central marketing team.

    • Digital & CRM Support (Optional):

  • Work with digital marketing teams to support localized digital campaigns (WhatsApp marketing, local influencers, social media activations).
  • Utilize CRM and sales tracking tools for marketing effectiveness analysis.
    •
    Experience Required :

    4 to 5 Years

    Vacancy :

    2 - 4 Hires

    Apply Now
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