Role & Responsibilities:
As a digital marketing specialist, you ll work as part of a larger marketing team to help create interest in and excitement for a company s products or services to attract customers, as well as drive revenue.
You will manage demand generation campaigns to nurture leads from various channels such as company articles, webinars, events, etc. You will be responsible for overseeing all aspects of demand generation to achieve revenue goals that support the company s fast-paced growth.
As a digital marketing specialist, your key responsibilities will include:
Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate a pipeline
Creating impactful nurture programs to improve conversion rates from leads to opportunities
Forecast, measure, analyze, and report on the impact of demand generation activities on sales pipeline, revenue, and demand funnel velocity.
Working closely with the team lead for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
Build and maintain detailed dashboards for reporting on our demand engine
Overseeing vendor selection and contracts as needed
5 to 10 Years
2 - 4 Hires