BriefCase
BriefCase

Senior Manager Regional/retail Marketing Job in Mcdonald's

Senior Manager Regional/retail Marketing

Mcdonald's 4+ weeks ago
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Job Summary
  • To oversee development and implementation of all store-led regional marketing activities (ex: activations, alliances, events, etc), thereby achieving the organization sales plan.
  • To drive consumer engagement with meaningful activations and events. Direct the efforts of the store teams and coordinate at both strategic and tactical levels with Business Operations & other functions of the Organization.
  • To execute in-store brand and campaign elements (visual merchandising).
    • Qualification MBA/Post Graduation in Marketing Typical Work Experience 8 to 12 Years Experience in Regional Marketing for Apparel retail (preferred)/ Other Retail or Trade Marketing
  • Align the store-led regional marketing initiatives to corporate marketing strategy.
  • Support in execution of the Annual plan.
  • Design & lead the execution of marketing strategy to drive restaurant sales & increase footfall across regions
  • Conceptualise programs for focus stores and execute the programs by empowering store managers
  • Execute the brand and consumer engagement programs in-store; including in-store communication changes from time to time
  • Liaise with corporate marketing team for all the inputs regarding local media for increasing the effectiveness of ATL/BTL campaigns
  • Deal with partners, activation agencies and production vendors to ensure timeliness, quality and at-right-cost
  • Allocate and track marketing budget spend across regions and initiatives
  • Review the regional marketing communicati
  • Leverage analytics to track marketing effectiveness
  • Maximize success of the regional plans by ensuring alignment, effective articulation and communication of marketing plans to internal stakeholders
  • Direct store teams, regional marketing team & agencies on LSM initiatives and materials (toolkits, playbooks and manuals) to drive sales, guest count targets & restaurant profitability.
  • Track progress on LSM initiatives and provide periodic updates to operations head.
  • On an on-going basis, communicate marketing plans, results, and learning to restaurants, staff, agencies, partners & suppliers to derive the maximum value for the brand & LSM initiative
  • Partner with Operations team for planning and overseeing execution of all the marketing related activities around new store launch as per the SOPs
  • Recruit and deploy the Regional Operations team as per the business requirement
  • Identify and plan for requisite training & development requirements for subordinates and team to help bridge skill gaps.
  • Motivate the Regional Operations team to excel in performance and collaborate effectively with other functions for seamless operations.
  • Lead functional skill building programs for team
    •
    Experience Required :

    8 to 12 Years

    Vacancy :

    2 - 4 Hires

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