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BriefCase

Associate - Branding & Marketing Job in Merilytics Inc

Associate - Branding & Marketing

Merilytics Inc 4+ weeks ago
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Job Summary

Job description

The Associate (Branding & Marketing) at Merilytics will be part of the branding team and play a critical role in shaping and positioning the Merilytics brand across offline and online platforms. He/she will work with multiple internal and external stakeholders to gather necessary information and actively contribute to Merilytics branding and marketing initiatives.

Roles and Responsibilities for Associate (Branding & Marketing) role:

  • Understand the target audience of Merilytics and create profiles for branding and marketing activities
  • Create long term and short-term branding & marketing calendars including social media channels based on the business objective
  • Ensure strong brand presence in online and offline channels by contributing actively on content ideat
  • Own the social media engagement plan and is responsible for successful execution
  • Provide design and direction for collateral, web, and other visual communications media for the company
  • Create engaging content such as newsletters, blogs, social media post copies
  • Review packaging and positioning of the brand and suggest improvements
  • Ensure brand consistency in messaging across all platforms by working closely with all the business and functional areas
  • Suggest and implement best strategies for digital marketing
  • Research competition and identify opportunities for growth
  • Collect and analyze data such as customer engagement, campaign performance etc. and share insights with the team. Also, ensure learnings are implemented in future campaigns.
  • Identify and take lead in organizing/participating in promotional events to create brand awareness
    • What are the pre-requisites and skillsets required to apply for this role?
  • Two plus years of experience with social media management, content creation, copy writing, graphic design
  • Knowledge of digital marketing tools and techniques
  • Strong verbal and written communication skills
  • Strong creative thinking skills
  • Experience in working on graphic design tools such as Adobe Photoshop, Illustrator etc. is a plus
  • Undergraduate degree in Marketing, Communication, Business Administration or related field is a plus
    •
    Experience Required :

    Fresher

    Vacancy :

    2 - 4 Hires

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