BriefCase
BriefCase

Audience Platform Lead Job in Merkle B2b

Audience Platform Lead

Merkle B2b a week ago
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Job Summary

Job Title: Audience Platform Lead Insights & Analysis

Location: Bangalore

Employment Type: Full-Time

About the Role

We re seeking a strategic and technically skilled Audience Platform Lead to join our Insights & Analysis team. This role will focus on leveraging platforms like Adobe Analytics, Google Analytics, WebTrends, and various Customer Data Platforms (CDPs) to enable data-driven marketing and customer insights. As a subject matter expert in tag management, audience creation, and marketing technology integration, you will play a key role in shaping and implementing audience strategies across platforms.

Key Responsibilities

  • Lead the design, development, and implementation of solutions on Customer Data Platforms (CDPs) such as Adobe Experience Platform (AEP), Tealium, Segment, Lytics, ActionIQ, or C360.
  • Drive data ingestion workflows via batch and real-time modes using ETL tools, APIs, and JavaScript.
  • Build data models and define audience segments and customer journeys based on business requirements and architecture.
  • Collaborate with internal teams and stakeholders to translate BRDs into actionable CDP use cases for marketing activation.
  • Enable data extraction and outbound flows to reporting tools, other Adobe products, and third-party systems.
  • Define and apply business rules and data transformations aligned with privacy and compliance standards.
  • Guide and mentor other team members on platform capabilities, integration best practices, and scalable solutions.
  • Ensure alignment with data privacy laws such as GDPR, CCPA, and others.

Required Qualifications

  • Proven experience in leading CDP-related development projects.
  • Strong scripting experience with Python, Java, or Node.js.
  • Hands-on experience with REST APIs, Open APIs, and tools like cURL.
  • Proficiency in data analysis, data modeling, and data mapping.
  • Experience working with unstructured data using formats such as JSON and Parquet.

Preferred Qualifications:

  • Familiarity with data privacy regulations including GDPR and CCPA.
  • Experience in client-facing roles or stakeholder engagement.
  • Working knowledge of reporting technologies and visualization tools.
  • Experience with Big Data ETLs and cloud-based data platforms.
  • Background in customer journey orchestration, audience activation, and segment development.
  • Exposure to MLOps, data governance, or MarTech strategy is a plus.

Why Join Us?

  • Work at the intersection of data, marketing, and technology.
  • Lead cutting-edge customer data platform initiatives.
  • Be part of a collaborative, innovative, and growth-driven environment.
  • Make a measurable impact on customer engagement and digital transformation.
Experience Required :

Fresher

Vacancy :

2 - 4 Hires

Apply Now
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