Bsa Lead Job in Merkle Inc.

Total Experience: 7 to 9 Years

Job Description:

The Business Systems Analyst (BSA) is the key member of the marketing technology team responsible for the functional integrity of the solutions that Merkle implements for clients across multiple industries. BSA is a liaison between the client s marketing and business organizations and the Merkle design, development, and testing teams. BSA works closely with Client s marketing and IT stakeholders to elicit solution requirements in support of client s business goals and the associated martech capabilities. BSA drives requirements feasibility analysis based on business priorities and data availability. BSA provides guidance to the Merkle implementation team on behalf of the client and ensures solution business relevance and functional accuracy.

Responsibilities:

• Own solution requirements gathering working with Merkle and client stakeholders.
• Rationalize data, business and process requirements and translate all the inputs into functional design.
• Ensure that Merkle best practices, frameworks and recommendations are deployed to assist the client make sound decision
• Own data analysis to ensure that business and functional requirements can be met.
• Understand the contracts and provide guidance in areas of scope management and client expectations management,
• Assist with solution testing utilizing business validation techniques
• Lead solution user acceptance testing
• Contribute to the development of Merkle reusable assets, frameworks and best practices
• Mentor team members