Programmatic Media Specialist Associate - Seo Job in Merkle Inc.

• Strategize and Execute the defined programmatic performance plan as designated for each individual client based on their targeted requirements on platforms like DV360 (primary), Revx, RTB house, etc
• Identify growth areas, consumer touchpoints; bring in industry best practices and digital innovations in-line with the objective of Brand.
• Ensure delivery of agreed campaign KPIs which are in line with or exceeds industry standards.
• Create and enhance cross department relationships that drive them to deliver exceptional performance with best effective ROI
• Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines, and Return-On-Investment.
• Follow all the set protocols for approvals, documentation, and budgeting in accordance with audit guidelines.
• Drive integration across media to amplify all ideas through digital
• Conduct post campaign analysis and present findings
• Creating and presenting to client the plans & strategies for new campaigns
• Creation, management, and optimization of the campaigns, which includes controlling goal (CPA and ROI) of the Campaigns, Improving CTR (Click through Rate) of the Campaigns, managing the CPM's.
• Presenting post evaluation of the executed campaigns.
• Working from cross-teams to understand the client's business at an overall digital level and deliver the optimized strategy for DV360/programmatic.

Areas of success & impact:

• Strategizing and execution excellence in DV360 (primary for performance campaigns)
• Campaign Optimization to increase efficiencies of delivery metrics (lower funnel metrics)

Key Relationships you ll handle & collaborate with:

• Client Strategy Team - Performance POC's/Ops POC's
• Internal Ops teams
• Engagement Team/CSM team

Knowledge, Skills and Abilities:

• Good understanding of the programmatic performance planning processes including benchmarking Plans, media costs, consumer segmentation, consumer journey and new media trends.
• Should have working knowledge of DV360 and MMP's like Appsflyer, Branch, GA, DCM.