Senior Analyst- Display Job in Merkle Inc.

Responsibilities

Primary responsibilities to monitor and manage digital campaigns in ad serving systems such as DCM/ CM360.

Establish KPIs for all programs while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes

Manage receipt, testing, and any required technical adjustment of creative in time for campaign launch.

Expert understanding of campaign management methodology/tools, including the ability to identify, optimize and resolve campaign related issues.

Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.

Work closely with internal/external teams and act as a post-sale contact to understand and communicate the technical requirements of campaigns.

Pull and analyze reporting from 1st and 3rd party systems. Identify and investigate 3rd party discrepancies as necessary. Differentiate between 1st and 3rd party delivery for billing.

Ensure timely, accurate, and successful delivery in full of all campaign components. Schedule and run periodic campaign status update meetings with the respective stakeholders.

Send post campaign analysis within two business working days of campaign end date.

Must have skills

2 to 3 experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.

Experience using ad serving systems such as DCM

Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.

Good to have skills

Basic understanding of pixel and pixel management.

Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.

Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required

Experience in an analytical, results-oriented environment with external customer interaction

Skills:Excellent communication

Works as a member of the team and cross functional teams

Ability to lead/own internal & vendor meetings and communication.

Have an aptitude for basic mathematical concepts

Possess excellent verbal and written communication skills

Ability to prioritize tasks and meet all deadlines while producing quality.

Ability to aggregate and communicate data to support recommendations

Ability to follow through on assigned tasks with minimal supervision

Passion and curiosity for media, brands & digital activation