Social Media Marketing Specialist Job in Mynd Integrated Solutions

Role: The person will be responsible for digital marketing activities to increase online visibility, and generate leads for UK and Indian entity.

Website and Customer Journey:

Managing Social Media Calendar and Digital Handles

• Strategize and Execute Online Display, Social Media Campaigns to drive Traffic, Online reputation management.
  
• Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content fast thinking
  
• Develop social media calendar in conjunction with business & marketing team
  
• Keep an eye on social media trends
  
• Building a social media presence by maintaining a solid online presence.
  
• Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible
  
• Key handles to manage: Instagram, Facebook, Youtube, Linkedin and Twitter Analyze customer expectations according to past social media activity, Promptly respond to negative comments, feedbacks, redressing complaints within client s specified turn-around time thus making the user journey with the brand worthwhile
  
• Acknowledging compliments & showcasing the same on brand social media pages
  

Effectively identifying and utilizing social listening tools for response management

Sharing the brand comments on a real-time basis with the respective brand associates/managers

Categorize data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully

Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audience s comments, conversations, complaints and feedbacks about the brand

SMM Remarketing & Customer Response

• Define the remarketing strategy for the brand and ensure adherence
  
• Some channels include: Emailer, Whatsapp remarketing, cookie-based remarketing etc.
  
• Engage with customers and followers