Social Media Marketing Specialist Job in Mynd Integrated Solutions
Social Media Marketing Specialist
- Gurgaon, Haryana
- Not Disclosed
Role: The person will be responsible for digital marketing activities to increase online visibility, and generate leads for UK and Indian entity.
Website and Customer Journey:
Managing Social Media Calendar and Digital Handles
- Strategize and Execute Online Display, Social Media Campaigns to drive Traffic, Online reputation management.
- Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content fast thinking
- Develop social media calendar in conjunction with business & marketing team
- Keep an eye on social media trends
- Building a social media presence by maintaining a solid online presence.
- Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible
- Key handles to manage: Instagram, Facebook, Youtube, Linkedin and Twitter Analyze customer expectations according to past social media activity, Promptly respond to negative comments, feedbacks, redressing complaints within client s specified turn-around time thus making the user journey with the brand worthwhile
- Acknowledging compliments & showcasing the same on brand social media pages
Effectively identifying and utilizing social listening tools for response management
Sharing the brand comments on a real-time basis with the respective brand associates/managers
Categorize data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully
Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audience s comments, conversations, complaints and feedbacks about the brand
SMM Remarketing & Customer Response
- Define the remarketing strategy for the brand and ensure adherence
- Some channels include: Emailer, Whatsapp remarketing, cookie-based remarketing etc.
- Engage with customers and followers
3 to 5 Years
2 - 4 Hires