Assistant Manager Marketing (events) Job in Nikon

Position: Assistant Manager Marketing (Events)

Location: Gurgaon

Work Experience: 6 - 8 years

Education: MBA / PGDM in Marketing

Job Purpose

The Assistant Manager Marketing (Events) will be responsible for planning, coordinating, and executing end-to-end events and exhibitions, including product launches and regional events. This role involves managing relationships with internal stakeholders, vendors, and dealers to enhance brand visibility and market reach. The ideal candidate will be strategic, highly organized, and capable of driving impactful marketing initiatives through seamless event management.

Key Responsibilities

Event & Exhibition Management

• Plan, coordinate, and execute events and exhibitions from concept to completion, ensuring a seamless delivery.
• Ensure that all events are aligned with business goals and provide a strong ROI.

Product Launches & Regional Events

• Lead the strategic planning and execution of flagship product launches and localized regional events, ensuring they resonate with target audiences.
• Oversee all aspects of event execution to maintain high standards of quality, engagement, and brand visibility.

Dealer Engagement

• Manage dealer tie-ups across selected regions to enhance brand presence, improve market reach, and strengthen dealer relationships.

Partner Communication

• Develop and distribute clear, timely, and accurate communications to business partners to ensure alignment with overall objectives and timelines.
• Facilitate smooth communication between partners and internal stakeholders throughout the event lifecycle.

Stakeholder & Vendor Management

• Foster and manage relationships with vendors, agencies, and internal stakeholders to ensure smooth event execution and delivery of high-quality outcomes.
• Negotiate with external vendors to ensure cost-effective event management.

Innovation & Trend Monitoring

• Stay updated on industry trends in events and exhibitions, proposing innovative ideas that align with the brand's goals and objectives.
• Implement new trends and ideas to keep the brand s events fresh and impactful.

Budget Management

• Oversee the event budgets, ensuring that all expenditures are tracked and optimally allocated.
• Manage resources effectively to ensure cost efficiency without compromising quality.

Reporting & Performance Evaluation

• Prepare and submit regular event performance and ROI reports to senior management, highlighting key outcomes and areas for improvement.

Key Competencies & Skills

• Confident, smart, and presentable, with a strong self-motivation to handle critical projects within specified timelines.
• Extensive experience in vendor management and event/exhibition management is essential.
• Proven ability to work efficiently under tight deadlines while maintaining high-quality standards.
• Strong skills in budget tracking and monitoring.
• Exceptional ability to strategize, plan, and execute complex projects seamlessly.
• Quick learner with a sense of urgency, demonstrating speed and adaptability to changing circumstances.