Sr. Executive Marketing (communications & Pr) Job in Nikon
Sr. Executive Marketing (communications & Pr)
- Gurgaon, Haryana
- Not Disclosed
- Full-time
Position: Sr. Executive Marketing (Communications & PR)
Location: Gurgaon
Work Experience: 4-8 years
Education: MBA / PGDM in Marketing
Job Purpose
The Sr. Executive Marketing (Communications & PR) will be responsible for developing and implementing communication strategies to enhance the company s brand image and public relations. This role involves close collaboration with PR agencies to manage media relations, create press materials, and coordinate internal and external communications. The individual will also oversee digital marketing initiatives, including social media management and digital campaigns, to further strengthen the brand's online presence.
Key Responsibilities
Core Responsibilities
- Draft, distribute, and follow up on press releases in collaboration with the regional head office and media agency.
- Ensure that the PR agency maintains strong relationships with journalists and key media outlets to enhance brand visibility.
- Coordinate and manage public media events, product launches, media interactions, and press conferences.
- Monitor media coverage and prepare reports on the impact of PR activities for management.
- Handle crisis communications when needed, ensuring swift and effective responses to mitigate any potential reputational damage.
Additional Responsibilities
- Integrate digital marketing strategies into the overall communication approach.
- Plan and execute digital campaigns, including budget allocation for platforms managed by digital agencies.
- Manage social media accounts (e.g., Google Ads, Meta (Facebook/Instagram) Ads, etc.), and engage with online communities to boost brand engagement.
- Monitor the company s online reputation, responding to public inquiries and issues through social media (including DMs and comments).
- Collaborate with the technical team to create and share engaging content, including blogs, articles, and social media posts.
- Analyze the performance of digital campaigns, prepare reports on metrics, and recommend improvements based on data insights.
Key Competencies & Skills
- Strong communication skills and the ability to build and maintain a network of media contacts.
- Adaptability to manage changing media landscapes and evolving business needs.
- Excellent teamwork skills with the ability to collaborate cross-functionally with internal and external stakeholders.
- Proactive in staying updated on industry trends, PR tactics, and digital marketing innovations.
Qualification : MBA / PGDM in Marketing
