Digital Marketing Specialist Job in Nucot - Software Company

Job Title: Digital Marketing Specialist

Location: Bangalore

Experience: 2-4 Years

Qualification: Any Graduate

Number of Openings: 2

Joining: Immediately

Type: Full-Time

Job Summary:

We are hiring a Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating a brand presence for the company through both online and offline marketing strategies. You will be the key player in developing and implementing unique strategies to enhance our digital footprint and engage with our target audience creatively.

Roles & Responsibilities:

Social Media Management:

• Maintain and manage a social media calendar to ensure consistent and timely posting.
• Engage in social media activities, including creating and executing content for all social platforms (Facebook, LinkedIn, Instagram, etc.).

Content Creation:

• Write crisp, clean, and engaging social media copy to promote both new and existing content.
• Repurpose blog posts, infographics, whitepapers, and other assets into channel-specific microcontent.
• Collaborate with the design and video teams to produce high-quality creative graphics, GIFs, and videos that align with brand guidelines.

Campaign Ideation and Execution:

• Ideate and execute moment marketing and topical campaigns based on trending topics and industry news.
• Partner with internal teams (PR, SEO, Content Marketing) to streamline efforts and deliver comprehensive campaigns.

Social Media and Digital Trends Monitoring:

• Stay updated with current social and digital trends and conduct competitor analysis to identify opportunities.
• Keep track of engagement-driven comments and feedback across social channels, and escalate feedback to the ORM team when necessary.

Reporting and Analytics:

• Maintain social media reports on a weekly/monthly basis, providing insights and updates to the management team.
• Measure campaign performance and adjust strategies accordingly.

Skills & Requirements:

Educational Qualification:

• Bachelor s degree in Business Administration or a related field; Master s degree preferred.

Experience:

• Demonstrable 2+ years of experience in business social media management.
• Strong understanding of the social media landscape and how to leverage it for brand marketing.

Creative Skills:

• Strong portfolio showcasing creative, advertising, social media, or brand marketing work.
• Passion for creating social-first content with a strategic mindset on execution.

Technical Skills:

• Proficient in social media publishing tools (Hootsuite, Buffer, etc.).
• Experience with paid campaigns on Facebook, LinkedIn, and Twitter.
• B2B marketing and familiarity with video production are a plus.

Communication Skills:

• Excellent written and verbal communication skills in English.

Digital Marketing Knowledge:

• Deep understanding of digital marketing best practices, including content management, brand voice, and customer personas.

Social Media Expertise:

• Experience running campaigns across mediums such as Facebook, LinkedIn, Twitter, Pinterest, and Instagram is a plus.

Why Should You Apply?:

• Dynamic Work Environment: Collaborate with creative and marketing professionals in a fast-paced environment.
• Growth Opportunities: Opportunity to grow and develop digital marketing skills while contributing to the success of the brand.
• Innovation-Driven Culture: Work with a team that encourages creativity and innovation in digital marketing strategies.

Interested?

If you re passionate about social media marketing, creating innovative content, and have a proven track record in digital marketing, then apply now! We re excited to have you join our team and bring new ideas to the table.