Intern-digital Marketing Job in Oodles Technologies

Job Description

- Planning, execution & optimization of our digital marketing efforts.

- Being actively involved in SEO efforts (keyword, image optimisation etc).

- Article submission, blog posting, press release submission, directory submission, social media marketing, classified submission, image optimization, video submission, and business directory submission etc.

- Keyword research, website structure & interlinking architecture optimization.

- Recommending changes to website architecture, linking and other factors to improve SEO positions for target keywords.

- Growing and expanding company social media presence into new social media platforms, plus increased presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.

- Launching optimized online adverts through Google Adwords, Facebook Ads etc. to increase company and brand awareness.

- Manage campaign expenses, estimate monthly costs, and achieve maximum ROI from spending.

- Provide creative ideas for content marketing and update websites.

- Measuring the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends etc).

- Copywriting skills to ensure a quick turnaround with web changes, social media requests, and campaigns when required.

- Define target keyword lists, optimize existing content and collaborate with content and web developers to implement ongoing initiatives.

- Perform technical SEO Audits of client websites.

Desired Candidate Profile

- Expertise in SEO including keyword research, ranking factors, backlinks, etc.

- Experience with social media, sponsored content, retargeting, and display campaigns.

- Ability to manage multiple tasks with little to moderate direction.