Performance Marketing Specialist Job in Optimumbrew

About Us:

At OptimumBrew, we pride ourselves on having a team of inquisitive thinkers, problem-solvers, and collaborative innovators. Our team is smart, driven, and experienced, bringing together a diverse group of designers and certified Performance Marketing Specialists to deliver results. Known for being process-driven, adaptive, and human-first, OptimumBrew is committed to fostering both your personal and professional growth.

Job Title: Performance Marketing Specialist

We are looking for a passionate and skilled Performance Marketing Specialist who thrives in building scalable, high-performance marketing campaigns. You'll be joining a team of talented professionals, where you'll have the opportunity to share your insights, learn from others, and continue developing your skills.

Primary Objectives:

Your primary goal will be to drive qualified traffic, generate leads, and maximize conversions through well-executed and optimized performance marketing campaigns, with a strong emphasis on PPC advertising. You will work towards achieving key metrics such as CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend), aligning strategies with our broader marketing and business goals. Continuous campaign performance improvement will be a key part of your role as you analyze key metrics, test new strategies, and stay on top of industry trends and best practices.

Roles & Responsibilities:

• Develop, execute, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media advertising channels.

• Conduct keyword research, create ad copy, and optimize ad creatives to ensure top campaign performance.

• Monitor campaigns and analyze key performance metrics, identifying areas for improvement and optimization.

• Implement tracking and attribution systems to measure and report on campaign effectiveness.

• Collaborate with internal teams to align performance marketing efforts with overall business and marketing objectives.

• Test, iterate, and refine campaign strategies to improve KPIs such as CTR (Click-Through Rate), conversion rates, and ROI.

• Stay updated on the latest performance marketing trends, tools, and best practices to maintain a competitive edge.

• Provide regular insights and reports to stakeholders, offering actionable recommendations to enhance campaign performance.

• Manage relationships with external partners, agencies, and vendors to ensure successful campaign execution.

• Stay informed about changes in advertising policies, search engine algorithms, and data privacy regulations to ensure compliance and mitigate risks.

Technical Skills You Should Have:

• Proven experience in performance marketing, specifically PPC advertising.

• Strong analytical skills and experience with tools such as Google Analytics and Google Ads.

• In-depth understanding of PPC principles, including ad targeting, bidding strategies, and campaign optimization.

• Experience in setting up and managing tracking and attribution systems to accurately measure performance.

• Excellent communication skills with the ability to present complex data clearly and concisely.

• Detail-oriented with a focus on continuous improvement and optimization.

• Ability to work independently and collaboratively in a fast-paced environment.

• Google Ads certification, with experience in other platforms like Facebook Ads and LinkedIn Ads being a plus.

Qualifications:

• Bachelor s degree in Marketing, Advertising, Business, Economics, or a related field.

• Additional certifications or coursework in digital marketing, performance marketing, or PPC advertising is highly desirable and would be considered an asset.

Experience:

• 2 to 5 years of experience as a Performance Marketing Specialist.

Benefits:

• 22 Paid Leaves

• 5-day Work Week

• Positive and Supportive Company Culture

• Health and Life Insurance

• Pension Scheme

• Statutory Benefits (PF & ESIC)

• Timely Salary Payments

• Annual Picnic

• Annual Sports Day

• Monthly Team Events

• Festival Celebrations