Digital Marketing Analyst Job in Optisol Business Solutions
Digital Marketing Analyst
Optisol Business Solutions
4+ weeks ago
- Madurai, Tamil Nadu
- Not Disclosed
- Full-time
- Permanent
Job Summary
- Performance Marketing and social media-Planning:
- Running campaigns across Facebook, Linked In, and coordinating on overall marketing plan.
- Daily analysis of the Digital marketing activities to ensure high ROI for our services.
- Minimum 2-3 years of digital marketing experience, with a significant part of that being hands-on experience with campaigns on search, display, social media, and email.
- A strong grasp of the nuances of each channel.
- Best Practices knowledge of SEO/SEM/SMO Marketing tactics and guidelines preferred.
- Must have experience with Cost Per Click advertising.
- Should be master of basic search Optimization/Search ads and more advanced techniques like search-based retargeting, ad extensions, etc.
- Ability to select keywords, write compelling ad copy, and optimize campaigns to meet established ROI goals and conversion metrics.
- Setting up and optimizing accounts from campaigns, and keyword research.
- Prepare creative content.
- Leverage analytics tools to optimize the performance of marketing campaigns.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting in accordance with company goals.
- Monitor budget and adjust bids to gain better ROI.
- Plan and execute digital marketing campaigns.
- Monitor and analyse effectiveness of campaigns.
- Geolocation based/Local SEO knowledge.
Experience Required :
2 to 3 Years
Vacancy :
2 - 4 Hires
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