Product Marketing Specialist Job in Optisol Business Solutions
Product Marketing Specialist
Optisol Business Solutions
4+ weeks ago
- Chennai, Tamil Nadu
- Not Disclosed
- Full-time
Job Summary
Experience:3 to 5 years
Salary Range:6 to 9 LPA
Skills Required:
- A graduate or postgraduate in Marketing
- 3 years of experience in digital marketing. Experience working in a SaaS platform is a big plus
- Experience in creating social marketing planner and creating content for marketing campaigns
- Must be a go getter, self-driven with start-up mindset
Roles and Responsibilities:
- Conceiving and constructing digital product campaigns for social media platforms that creates a strong engagement pipeline with target marketplace
- Generate active inbound leads by exploring or creating digital channels, cold calling or running other active sales campaigns
- Ability to define, collect and measure engagement metrics for the designed campaigns
- Plan and execute ongoing email blasts based on the market demand forecast and seasonal needs
- Work closely with content team in creating marketing artefacts that includes but not limited to posters, campaigns, product brochures, etc
- Work closely with the product engineering team in providing feedbacks regarding the features that work and that does not work in the marketplace
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