BriefCase
BriefCase

Brand Manager Job in Piramal Enterprises Ltd.

Brand Manager

Piramal Enterprises Ltd. 4+ weeks ago
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Job Summary

Description

Drive Key Business Agenda

  • Plan & deliver business objectives for the brand(s) assigned
  • Monthly & Annual BTL/ ATL input Planning & Monitoring
  • Regular Monitoring of the brand key parameters and off-take trends to ensure better planning
  • Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to achieve Business Targets & Management Goals.
  • Market Share Target: Equal focus on products & brands across branches in the respective zone for the achievement of growth targets as per business plan and Market Share objectives set for the Zone.
  • Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies

    • Develop and implement Marketing plans:

  • Develop & implement marketing plans which addresses brand requirements short term & long term
  • Develop and implement the communication strategy for the brand.
  • Conceptualize & implement 360 marketing programs.
  • Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.
  • Driving Digital campaigns/activations for the brand
  • Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning.
  • Visual Merchandising: Effective execution of ATL&BTL activities, product display support.

    • Generate Market Insights

  • Lead & generate MIS on brand(s) assigned, category, competition, and trade at regular intervals so as to result in effective brand management.
  • Lead and generate strong consumer insights for NPD and powerful communication of the brand.
  • Market intelligence and continuous follow-up of competitor activities, Coordinate with Regional Sales Manager to understand brand performance and provide support to meet respective targets.

    • People Management and Development

  • Lead, recruit, grow and retain high-caliber talent to build competitive teams.
  • Empower team members to move across existing opportunities and take on responsibilities independently

    • Qualification :

    Qualifications

    MBA in Marketing (Premium Institute preferred)
    Experience Required :

    Fresher

    Vacancy :

    2 - 4 Hires

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