Seo/google Analytics Specialist Job in Plasma Softech

Essential Duties and Responsibilities:

Web Analytics Function:

• Analyzing a website s key performance metrics and competitive trends with the use of Google Analytics Platform
• Use of modern analytics tools to establish heatmapping, scroll mapping, user journey, and other precise metrics
• Creating forecasts and analyzing historical trends using operational and statistical tools and models
• Directing queries and analyzing databases and logs to produce daily, weekly and monthly reports, providing actionable metrics
• Making recommendations regarding process improvements and helping develop performance policies and procedures

Web Analytics Function:

• Conduct competitive research and analysis to provide keyword suggestions and improve overall site SEO scores/rankings
• Develop optimization strategies that increase the company s search engine results rankings
• Research SEO keywords to use throughout the company s website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monboitor daily performance metrics to understand SEO strategy performance
• Collarate with others within the marketing department to manage SEO strategy
• Update content and website links for maximum optimization and search engine rankings

Other Digital Marketing functions are a plus:

• Any SEM experience with running or providing attribution for campaigns and advertisements
• B2B Marketing Collateral Creation with design tools
• Web development experience
• Professional communication experience in a B2B environment
• Project Planning
• Experience required : 5+ Years in a B2B marketing environment