Digital Marketing Job in Plaxonic Technologies

Digital Marketing

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Job Summary

Job Responsibilities:

  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • Designs, builds, and maintains social media presence of our clients
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identifies trends and insights and optimizes spend and performance based on the insights
  • Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests
  • Collaborates with internal teams to create landing pages and optimize user experience
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners

Qualifications / Skills:

  • Creating and maintaining client relationships Self-motivated yet customer-focused Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Education, Experience, and Licensing Requiremente:
    Bachelors or masters degree in marketing or a related field. Proven working experience in digital marketing, particularly in the international market
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B split testing and multivariate experiments
  • Understanding of digital marketing funnels - Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Livessesion, AHREFS, Google Ads, Omniture, Adroll, Hootsuite etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
Experience Required :

Fresher

Vacancy :

2 - 4 Hires

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