Lead - Marketing Job in Preludesys

As a Lead - Marketing, you will:

• Formulate comprehensive marketing strategies aligned with business objectives.
  
• Create an annual marketing plan outlining objectives, tactics, and KPIs.
  
• Oversee the implementation of marketing initiatives, ensuring alignment with strategy.
  
• Coordinate with cross-functional teams to execute campaigns effectively.
  
• Compile and analyze marketing performance data to track progress against goals.
  
• Present reports to senior management, providing insights and recommendations.
  
• Provide guidance and support to marketing team members, fostering a collaborative environment.
  
• Collaborate with practice and inside sales teams to promote new services effectively.
  
• Plan and execute marketing campaigns to target new and existing customers.
  
• Develop and refine marketing strategies to maximize reach and impact.
  
• Develop and manage the annual marketing budget, allocating resources effectively.
  
• Monitor expenditures and adjust budgets as needed to optimize ROI.
  
• Utilize digital marketing, content marketing, and demand generation campaigns to acquire new customers.
  
• Implement lead generation processes to identify and nurture potential leads.
  
• Tailor marketing strategies and campaigns to target audiences in North America and the Middle East.
  
• Adapt messaging and tactics to resonate with regional markets.
  

Requirements

• Minimum 7+ Years of B2B Marketing Experience with a Focus on IT Services/Products.
  
• Well-rounded understanding of Digital Marketing, Content Marketing, Demand Generation Campaigns, and Lead Generation Processes
  
• Budget Creation and Management
  
• Problem-solving Skills for Customer Acquisition