Digital Marketing Head Job in Prominent Consultant

Roles and Responsibilities

• Creating and managing targeted email campaigns. Creating automated drip campaigns customer journey and profiling
• Design, build and maintain our social media presence across all digital channels. Identify new digital channels and platforms
• Develop SEM and paid digital / social campaigns. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Desired Candidate Profile

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.