Content Marketing Job in Ramco Systems

Job Title: Content Marketing Specialist

Location: Chennai, India

Experience: 4 to 8 Years

Qualification: Bachelor s or Master s degree in Marketing, Communications, Journalism, or related field

Job Summary:

We are looking for a talented Content Marketing Specialist to execute a comprehensive content strategy that aligns with our marketing goals and brand voice. The ideal candidate will produce high-quality long-form and short-form content for diverse marketing channels while optimizing for SEO and analyzing content performance to drive engagement and conversions in a B2B SaaS environment.

Key Responsibilities:

• Develop and execute a strategic content plan aligned with marketing objectives and brand guidelines.
• Create engaging long-form content including blogs, e-books, whitepapers, and case studies.
• Produce compelling short-form content such as booth banners, LinkedIn ads, pitch decks, email campaigns, and social media posts.
• Collaborate with cross-functional teams to gather insights and create audience-centric content.
• Optimize all content for SEO to boost organic traffic and improve search rankings.
• Monitor content performance metrics and refine strategies to enhance engagement and conversions.
• Stay informed on industry trends and best practices to maintain relevant and impactful content.

Qualifications & Skills:

• 4 to 6 years of content marketing experience, preferably within a B2B SaaS company.
• Proven ability to craft both long-form and short-form content with high quality.
• Strong knowledge of SEO principles and their practical application.
• Excellent writing, editing, and proofreading skills with great attention to detail.
• Ability to manage multiple projects independently and meet deadlines.
• Proficiency with CRM and marketing automation tools.
• Bachelor s or Master s degree in Marketing, Communications, Journalism, or a related discipline.

Behavioral Traits:

• Adaptability: Thrives in a dynamic, fast-paced environment.
• Creativity: Innovative thinker with a knack for developing unique content ideas.
• Collaboration: Effective team player with strong interpersonal skills.
• Attention to Detail: Meticulous in content creation and editing processes.
• Time Management: Skilled at prioritizing tasks and meeting deadlines.
• Proactivity: Self-motivated and takes initiative to drive projects forward.