Product/marketing Specialist Job in Ratna Sagar Pvt. Ltd.

Job Description

Avartan (A venture of Ratna Sagar publication https://www.avartan.in/) is seeking an experienced candidate for the role of product and brand promotion.

Responsibilities include, but are not limited to

Marketing and Educational Workshop Management

• Conduct educational workshops, seminars, symposiums, webinars, & product presentations for the academic community (teachers, students, school management, etc.) within the assigned territory via live visits and on digital platforms.
• Be the face of the company and answer inquiries of the clients proactively.
• Attend required events and workshops.
• Product promotion brand /relationship building by interactions with clients, vendors suppliers, etc.
• Provide educational and informational materials to increase awareness about books and other products of the company.
• Train the sales team regarding any new market trends etc. whenever required.
• Gather new market information/proactively carry out competition mapping.
• Communicate the feedback to the management/head office.
• Maintain a database of stakeholders (clients, teachers, school management, vendors, etc.)
• Prepare reports, presentations, and oversee content for the website and social media.

Digital/Online Marketing

• Be actively involved in online brand awareness of the product.
• Email marketing Develop content for press releases / other print and electronic testimonials/ promotional emails etc. with a focus on keyword density, keyword prominence, and proximity.
• Sales promotion through digital collaterals.
• Analyze and optimize website user/visitor/audience footprints.
• Evaluate emerging social media/ online marketing trends, metrics, technologies, and provide inputs for its adoption where appropriate.

Key skills required:

• Minimum 3 years of experience in a similar role (Marketing/Brand promotion) in the publishing industry
• Should have basic hands-on experience in Google AdWords, Facebook, etc.
• Education BCA/MCA, Btech, Graduate from an institute of repute. (IT background)
• Excellent communication skills (writing/reading/speaking). Should be well versed in the local language of the assigned region.
• Excellent organizational and leadership skills. Should be able to plan and coordinate events.
• Tech-savvy - Should be able to independently organize and manage digital events and answer technical questions of the clients/audience
• The candidate should be willing to travel PAN India

Important

• Job Location Base locations Delhi
• Must be willing to travel (This is not work from home)
• Compensation Per the industry standards and trends
• Industry K8 School division
• Product Academic Books (Computers)
• Job Type Full time
• Preference will be given to immediate joiner
• Selection process Meeting with the department head in Delhi