Sem Analyst Job in Reachlocal Services Pvt. Ltd.

Role & Responsibilities :

• Review the ads, keywords, and landing pages and check whether they are in alignment with the focus of the campaign.
• Handle, review, and perform daily account responsibilities associated with Google AdWords, Bing, and ReachLocal internal platforms for a variety of clients.
• Identify trends and insights to achieve CPL goal benchmarks set in paid search campaigns.
• Troubleshoot issues impacting campaign performance and communicate with customer success manager to clarify and make recommendations accordingly.
• Monitor and administer ReachLocal proprietary dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Ensure that the assigned campaigns are reviewed within the set timeline of 30 days and achieve the set quality benchmark.
• Keep pace with search engine and PPC industry trends and developments.
• Maintaining and monitoring Larger Keywords List, Negative Keyword Mining, Bids, and Budget and; diagnose the root cause and come up with solutions to improve campaign performance.
• Build rapport with stakeholders; Send across timely & appropriate communication to the onshore team.
• Participate in scheduled calls with the onshore team and share minutes of the meeting promptly.

Key Skills :

• Excellent verbal, written, and presentation skills.
• Basic MS Word and Excel skills.
• Proven Experience with a digital marketing background.
• Demonstrates expertise with third-party and publisher system administration and modification.
• Excellent analytical and project management skills.

Key Attributes :

• Analytical and strategic thinker.
• Ability to prioritize workload and meet targets.
• Very result-oriented, creative, resourceful, and exceptionally organized.

Qualifications & Experience :

• Full-Time Bachelor s degree.
• 0-2 years of experience in Search Engine Marketing / Advertising, and any corporate experience.

Location :

• Goregaon East, Mumbai India

Schedule :

• Full-Time