Performance Marketing Lead Job in Riskcovry

Job Description

Role & Responsibilities:

The ideal Performance Marketing Lead at Riskcovry is an entrepreneurial and creative out-of-the-box thinking digital native with a get-things-done attitude, who wants to thrive in a fast-paced environment.

What separates you from other marketers is your relentless drive for running new tests and experiments on a regular basis. You love data, but even more, you actually love implementing changes based on those findings instead of just creating dashboards.

Job Description :

• Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
• Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI s.
• Developing and executing Riskcovry s multi-channel performance marketing strategy.
• Optimising campaigns across multiple channels to deliver the best return on investment
• You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mindset
• You write engaging content for marketing ads, campaigns and landing pages
• You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
• You build and run A/B tests across landing pages and the homepage

Qualifications

• Bachelor Degree in marketing, business or equivalent
• At least 4+ years of professional experience either in an marketing agency or in-house enterprise start-up
• Business fluency in English