Assistant Manager Digital Marketing Job in Sahyadri Hospitals

Position: Assistant Manager Digital Marketing

Location: Pune

Experience: 5 10 years

Qualification: MBA in Marketing or Digital Marketing (preferred, not mandatory)

About the Role

We are seeking an experienced and result-driven Assistant Manager Digital Marketing to lead and manage the digital marketing initiatives for Sahyadri Hospitals. This role requires a strong understanding of the digital ecosystem, with a focus on growing our online presence, driving high-quality leads, and enhancing the brand s digital footprint across multiple channels.

You will be responsible for developing and executing digital strategies, overseeing content creation, managing vendor relationships, and ensuring ROI on all campaigns.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to enhance both organic and paid visibility across platforms
• Manage website development, maintenance, and performance optimization
• Lead and monitor the execution of social media campaigns across platforms (Facebook, Instagram, LinkedIn, etc.)
• Handle Online Reputation Management (ORM) by actively tracking reviews, feedback, and brand perception
• Run performance marketing campaigns including Google Ads, Facebook Ads, remarketing strategies, and health portal advertising
• Manage and source content for blogs, web pages, media releases, and digital articles in coordination with internal stakeholders and doctors
• Drive lead generation from digital channels and ensure conversion tracking and ROI optimization
• Identify and explore new digital opportunities, including co-marketing, influencer collaborations, and health-tech partnerships
• Coordinate with multiple vendors such as advertising agencies, web development partners, and media houses for seamless campaign execution
• Collaborate with internal teams across units and departments to align digital marketing deliverables with business goals

Key Skills & Competencies

• Digital Marketing Strategy & Campaign Planning
• SEO & SEM (Search Engine Optimization & Marketing)
• Social Media Marketing & Optimization (SMM & SMO)
• Performance Marketing (Google Ads, Facebook Ads, Remarketing)
• Google Analytics & Reporting Tools
• Content Planning and Management
• Brand Building & Online Reputation Management (ORM)
• Vendor & Budget Management

Preferred Qualifications

• MBA in Marketing or Digital Marketing (preferred but not mandatory)
• Certifications in Digital Marketing (e.g., Google Ads, HubSpot, Meta Blueprint)
• 5+ years of experience in digital marketing, preferably in healthcare, hospitality, or consumer-focused industries
• Strong communication, coordination, and analytical skills