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BriefCase

Head Online Marketing & Digital Branding Job in Saviant Consulting

Head Online Marketing & Digital Branding

Saviant Consulting 4+ weeks ago
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Job Summary

Head Online Marketing & Digital Branding

Location: Pune (India)

Position Summary:
Online Marketing & Digital Branding Head at Saviant is responsible to lead the end-to-end digital marketing strategy, its plan & execution, to achieve the business goals.

This position works closely with the CEO, with direct responsibilities of Inbound demand generation, conversion rate optimization, content positioning, content promotion, branding campaigns, SEO/PPC Strategy & Planning, Keyword Strategy and Online brand reputation management - with the help of his team.

Your Role & Responsibilities at Saviant:

  • Develop and execute a results-driven, multi-platform online marketing & digital branding strategy and plan to ensure the business priorities are met.
  • Drive multi channel marketing initiatives across Partners, Alliances, Analysts, and Account-based marketing for Existing customers
  • Lead a team of Marketing, Content and Design Specialists to implement online marketing activities including, SEO/SEM, demand generation, sales enablement etc.
  • Create suitable content for brand creation, promotion, customer acquisition & nurturing
  • Work closely with the stakeholders for funnel building, positioning, conversion & campaigns
  • Track and measure performance of all campaigns, and assess against goals
  • Identify trends and best practices in digital marketing in the industry to develop strategies

    • Job Requirements/Qualifications:

  • Educational Qualification: Any Graduation stream, with Post Graduate MBA
  • 10-12 years of relevant experience in digital marketing; with at least 2 years of relevant success in the above role
  • Proven track record of 2-3 years of planning and ideating for digital campaigns for the B2B enterprise/ B2B SaaS industry
  • Solid understanding of PPC, SEM, Competition analysis, Keyword strategy and Content marketing
  • Good analytical skills and data-driven thinking

    • Who Should Apply?

  • You have consistently achieved goals & created success in your previous roles
  • You should have managed end-to-end Digital Marketing & Branding cycles, from Setting-Up and Defining Digital Marketing Strategy, implementation and Traction, conversion and expansion.
  • You are now working in a mid-size IT Consulting company (200-1000 people), in a similar role for last 2-3 years.
    •
    Experience Required :

    2 to 3 Years

    Vacancy :

    2 - 4 Hires

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