Sr. Marketing Manager Job in Scano

Job Title: Senior Marketing Manager

Location: Pune, India

Employment Type: Full-Time

About the Role

We are seeking a Senior Marketing Manager to join our dynamic team in Pune. This role is perfect for a strategic thinker with hands-on experience in driving marketing campaigns and shaping brand positioning. As a Senior Marketing Manager, you will craft strategies for multiple marketing teams, including Digital, Advertising, Communications, and Creative, while ensuring a unified brand message across all efforts. Your work will directly contribute to expanding our market share and enhancing our brand s presence.

Key Responsibilities

• Craft Marketing Strategies: Lead and design marketing strategies for all teams Digital, Advertising, Communications, and Creative to align with overall business goals.
• Branding & Positioning: Develop and execute branding, positioning, and pricing strategies that resonate with our target audience.
• Brand Consistency: Ensure that the brand message is clear, consistent, and aligned across all communication channels and marketing efforts.
• Analyze Consumer Behavior: Leverage consumer insights to identify customer personas, and tailor marketing efforts accordingly.
• Market Expansion: Identify opportunities to reach new market segments and help expand market share.
• Monitor Competitors: Keep a close eye on competitors activities, including acquisitions, pricing strategies, and new product launches.
• Sales and Marketing Collaboration: Coordinate closely with sales teams to boost brand awareness and drive customer engagement.
• Strategic Planning: Participate in the quarterly and annual planning of company objectives and help set priorities for the marketing team.

Required Skills and Qualifications

• Proven Work Experience: Extensive experience as a marketer, preferably with experience working in a startup environment.
• Marketing Campaigns: Experience in running successful marketing campaigns across multiple channels.
• Digital Marketing Knowledge: Solid understanding of web analytics and tools like Google AdWords.
• CRM Expertise: Hands-on experience with CRM software to analyze customer data and enhance targeting.
• Leadership Skills: Strong leadership capabilities to set priorities, manage a team, and achieve marketing goals.
• Analytical Mindset: A data-driven approach with the ability to analyze marketing metrics and make informed decisions.
• Education: A BBA or MBA in Marketing or a relevant field.

Why Join Us?

• Opportunity to work with a high-growth startup and shape its marketing strategy from the ground up.
• Collaborative and innovative environment with the chance to make a significant impact.
• Competitive salary and benefits package.

If you're ready to lead marketing initiatives that drive business growth and brand recognition, we would love to have you on board in Pune!