Sr. Creative Strategist Job in Schbang Digital Solution Pvt Ltd

Sr. Creative Strategist

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Job Summary

Job Descriptions:

Primary purpose of the role:

Effectively planning creative solutions and aiding in defining the scope of work across all verticalsalong with Head of departments
Collaborating with the Business Development department to develop and propose value added,creative interactive strategies and presentations for pitches to convert clients
Researching and monitoring Digital & New Media industry trends and competitor offerings toimprove current offerings
Coordination with the all Internal Departments for all the Brand requirements from planning tillexecution and follow up with the team

Major responsibilities & deliverables:

Solutions and ideas offered for campaigns and pitches should be fact-filled, active andengaging to avoid rework and ensure that the client s needs are met.
Creatively involved in end-to-end coordination and execution with third party likedirector, producer and vendors etc. for the respective brands
Ensure that the Creative team contributes to Innovative & Interactive Digital Mediasolutions that help the different teams to excel in their campaign
Ensure on time and effective communication with internal team to ensure that clientstimelines are met
Carry out in-depth research about the client s brand and competitor brands, includingprevious campaigns run by the client s brand along with competitor brands. Keepabreast with current emerging industry trends
Evaluate the demographics of specific media users by analyzing their characteristics,behavior and media habits to identify target audience appropriate creative ideas andsolutions
Brainstorm with team members to decide upon creative ideas to take the campaign,pitches forward and help in make decisions for creative buckets
Make suggestions to determine the most effective platforms (Facebook, Twitter,LinkedIn, Instagram etc.) that allows a client to convey messages to target audiencestaking into consideration its outreach, frequency of reach and budget
Create content which is fact filled, interesting and appealing to the target audience
Give suggestions and inputs to increase the SEO rankings for campaigns