Dgm - Regional Retail Sales Job in Schneider Electric
Dgm - Regional Retail Sales
- Kolkata, West Bengal
- Not Disclosed
- Full-time
DGM - Regional Retail Sales
Location: Kolkata, West Bengal, India
About Schneider Electric
Schneider Electric is a global leader in energy management and automation, committed to reshaping industries, transforming cities, and enriching lives. With a strong presence in over 100 countries and a workforce of 160,000+ employees, we deliver innovative solutions that ensure Life Is On everywhere, for everyone, and at every moment.
Role Overview
We are looking for a Deputy General Manager (DGM) - Regional Retail Sales to drive the growth and expansion of our retail business in the Home and Distribution Business Unit. The ideal candidate will be responsible for managing regional sales, expanding our channel footprint, and ensuring Schneider Electric ranks among the Top 3 brands in the retail segment.
This role requires strong leadership, strategic planning, and hands-on execution to drive sales growth, establish new market segments, and lead a high-performing sales team.
Key Responsibilities
1. Regional Sales & Business Growth
Lead regional sales efforts to drive growth in diffused retail business.
Expand geographical reach, targeting Tier 2 and Tier 3 cities across India.
Establish new sales channels, particularly in Home Automation and Electric Vehicles (EVs).
Achieve sales and profitability targets while maintaining financial health of the region.
2. Channel & POS Expansion
Develop and strengthen channel partnerships, increasing Point of Sales (POS).
Drive pull-through marketing initiatives, including electrician meets, retailer meets, and distributor engagement programs.
Execute POS animations and demand generation activities to enhance brand visibility and sales conversion.
3. Team Leadership & Development
Build, train, motivate, and manage a high-performing sales team.
Lead a direct team of 10+ sales professionals and ~20 Feet-on-Street salespeople.
Foster a retail-centric mindset within the team to drive sales excellence.
4. Sales Strategy & Execution
Develop and implement strategic sales plans, ensuring end-to-end execution at the last mile.
Carry out multiple connect programs throughout the year to enhance customer engagement and sales.
Create, execute, and manage sales schemes and incentive programs to drive performance.
5. Stakeholder & Relationship Management
Drive and manage distributors, key retailers, electricians, and influencers.
Establish strong relationships with key stakeholders, ensuring alignment with business objectives.
Ideal Candidate Profile
Qualifications & Experience
Bachelor s or Master s degree in Business, Marketing, or a related field.
10+ years of experience in retail sales, channel management, or distribution leadership.
Strong experience in sales strategy, market expansion, and business development.
Knowledge of the electrical, home automation, or energy management industry is a plus.
Skills & Competencies
Proven track record of leading and scaling retail businesses.
Strong ability to develop and execute sales strategies for market expansion.
Excellent team management and leadership skills.
Ability to analyze market trends and implement data-driven decision-making.
Financial acumen to manage sales budgets and ensure profitability.
Excellent communication and stakeholder management skills.
Why Join Schneider Electric?
At Schneider Electric, we foster a culture of innovation, inclusion, and sustainability. We empower our employees to make an impact through automation, electrification, and digitization.
If you are an impact-driven leader who thrives in a dynamic, high-growth retail environment, we invite you to be part of our journey to transform the future of energy management.
Apply today and help us drive Schneider Electric to new heights in the retail segment!

