Product Marketing Specialist Job in Secpod Technologies
Product Marketing Specialist
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
Product Marketing Specialist
Experience: 3 5 Years | Location: Bangalore | Employment Type: Full-Time
About SecPod
SecPod is a pioneering cybersecurity technology company dedicated to a prevention-first approach. Our core portfolio, the Saner Platform, provides a comprehensive suite of solutions that protects endpoints, servers, networks, and cloud infrastructure by combining security intelligence with automation.
About the Role
We are looking for a Product Marketing Specialist to craft compelling narratives, sharpen product positioning, and drive adoption. You will create high-impact content across websites, blogs, ebooks, and social media to communicate product value and influence buying decisions.
Key Responsibilities
- Content Creation: Develop and manage marketing assets including blogs, web pages, ebooks, email campaigns, and sales collateral.
- SEO & Optimization: Optimize content for SEO to improve organic visibility and refine content to increase engagement across channels.
- Go-to-Market (GTM) Strategy: Collaborate with Sales, Product, and Partner teams to develop demand-generation and GTM campaigns.
- Messaging & Positioning: Build compelling product stories and positioning that highlight differentiation and resonate with buyer personas.
- Performance Analytics: Track and analyze content performance metrics to measure effectiveness and drive improvement.
Qualifications & Experience
- Education: MBA in Marketing or Bachelor s degree in Engineering.
- Professional Background: 3 5 years of experience in content writing, product marketing, or B2B SaaS marketing.
- Domain Expertise: Preferred experience in cybersecurity or enterprise technology.
- Skill Set: Strong understanding of audience targeting, content-driven demand generation, and exceptional storytelling skills.
What You ll Gain
- Hands-on experience shaping product marketing strategy and messaging.
- Deep exposure to enterprise cybersecurity products and global security trends.
- A clear growth path toward becoming a high-impact marketing leader.
Qualification : MBA in Marketing or Bachelors degree in Engineering
