Sr. Associate, Content Marketing Job in Sigmoid

Responsibilities:

• Researching and writing blog posts, articles, case studies, white papers, solution briefs, web copy, landing pages, email copy, and social media posts.
• Executing in accordance with content marketing strategy.
• Analyzing content performance and optimizing content for better engagement.
• Maintaining content inventory.
• Ensuring SEO best practices in content creation.
• Working with designers for graphics production and long-form content production.

Requirements

• 4 to 7 years experience B2B content writing and communications or technology journalist.
• Bachelor s or Master s in marketing, communications, journalism or related discipline.
• Familiarity with buyer personas and customer journeys.
• Demonstrated understanding of content structure, flow, and SEO.
• An eye for details, curiosity, passion for research.
• Enthusiasm for interviewing customers to develop case studies and use cases.
• Comfort in a fast-paced, demanding environment.