Sr. Digital Advertising Strategist Job in Signity Software Solutions

Job Description

Roles and Responsibilities

Position Description

The Sr. Digital Advertising Strategist is responsible for driving channel growth by developing and executing SEO/PPC initiatives across all disciplines (technical, content, and offsite). The Digital Advertising Strategist should be comfortable with designing large-scale, holistic search strategies and getting their hands dirty with even the most minor tactical changes.

The candidate should have a minimum of 4+ years experience.

Your role will include:

• Responsible for all SEO/PPC activities

• Taking the lead role on performing SEO Roadmaps for clients (a detailed SEO audit and strategy)

• Contextual Link building strategy

• Perform in-depth log file analysis

• Convert more organic search traffic

• Prepare your own performance monitoring reports and KPIs

• Advanced working knowledge of the following tools:

-GSC and GA

-Ahrefs, SEMrush, ScreamingFrog, etc

-Google Trends

-Basic SERP

• Work with Content Strategy to identify keyword content opportunities for clients

• Analyze competition to identify potential opportunities

• Engage in creative white hat link building and outreach

• Responsible for the strategy, prioritization, planning, and execution for client PPC strategies in Google and Microsoft Ads

• Build highly effective Search, Display and Remarketing campaigns for our clients

• Present deliverables and results to the team

• Assist Content Creation team in implementing SEO processes

We re seeking:

• 4-7 years of experience in an SEO/PPC role

• Experience writing successful SEO content

• Up-to-date knowledge of the industry

• Excellent written English

• An extensive background in SEO research, analysis, and testing

• Someone who can quickly figure out what needs to be done and get to work

• Know how SEO/PPC supports and drives content strategy

• Knowledge of how a modern digital marketing department operates

• A highly organized person with the ability to handle deadlines

• Collaborative and accountable individual who is capable of multitasking and working effectively

• An ability to adapt quickly to constant changes in business needs, customer requests, and team requirements

• Have a thorough knowledge of search engine ranking factors

• Extremely detail-oriented

• Strong analytical mindset and skills, excellent problem-solving skills

• Familiar with industry-standard SEO software

• Possess strong written, analytical and verbal skills

• Avid reader of SEO/PPC blogs

• Possess up-to-date knowledge and maintains current SEO/PPC practices

• Proficiency with Analytics packages and Google Search Console

• High level of initiative and work well in a team environment

• Solid understanding of split testing and other methods of optimizing CTR, CPA, and ROAS

• Top notch reporting & Excel skills: Supermetrics for Google Sheets, Google Data Studio.

• Handles stressful situations and deadline pressures well

• Plans and carries out responsibilities with minimal direction

Role:Digital Marketing - Other

Salary: Not Disclosed by Recruiter

Industry:IT Services & Consulting

Functional AreaMarketing & Communication

Role CategoryDigital Marketing

Employment Type:Full Time, Temporary/Contractual

Education

UG:Any Graduate

Company Profile

Signity Software Solutions Pvt Ltd

Signity Solution is renowned IT Company known to offer a wide array of consulting and business process solutions. We are dedicated to help other organizations succeed online by adding a pinch of knowledge, expertise, and passion into everything we do.