Digital Marketing Manager Job in Silicon It Hub

We're seeking a digital marketing manager to lead and execute integrated campaigns across all digital channels. You'll leverage your expertise in SEO/SEM, social media, email marketing, and analytics to drive brand awareness, engagement, and conversions. You'll be a data-driven leader who thrives on innovation and collaboration to achieve measurable results.

JOB RESPONSIBILITIES:

• Develop and execute comprehensive digital marketing strategies: Align with overall business goals to create winning online marketing campaigns across SEO/SEM, social media, email marketing, and other relevant channels.
• Social media management: Craft and implement a social media strategy that builds brand awareness, fosters engagement, and drives targeted traffic.
• Data analysis and optimization: Measure campaign performance through key metrics (ROI, KPIs), identify trends, and optimize spend and user experience for continuous improvement.
• Content and user experience (UX) champion: Collaborate with internal teams to create compelling landing pages and optimize user journeys across all digital touchpoints.
• Innovation and experimentation: Stay ahead of the curve by exploring emerging technologies and proposing their strategic adoption. Design and execute A/B tests to refine campaigns and maximize effectiveness.
• Technical proficiency: Utilize industry-standard website analytics tools (e.g., Google Analytics) and ad serving platforms to manage and optimize campaigns.
• Leadership and collaboration: Provide expertise and guidance to the marketing team. Work effectively with other departments like programmers and vendors to ensure seamless campaign execution.

SKILLS REQUIRED:

• Proven experience in digital marketing with a strong track record of success.
• Demonstrated expertise in leading and managing SEO/SEM, social media, email marketing, and marketing database platforms.
• Creativity and a knack for crafting engaging digital campaigns that resonate with target audiences.
• Experience in optimizing landing pages and user funnels for maximum conversion rates.
• Solid understanding of website analytics tools and ad serving platforms.
• A data-driven approach with strong analytical skills.
• Passion for staying current with the latest digital marketing trends and best practices.
• Knowledge of tools like Semrush, Ahref and other Automation tools.