Sr Analyst Job in Skill On Tap

• Sr Analyst
• Location: Bangalore (Hybrid)
• NP: Immediate to 15 days
• Exp.: 3-8yrs

Please find the JD attached for Sr Analyst/Team Lead role-

Job Description:

• Understand social media platforms and the intrinsic difference in the data generated from the different channels
• Ability to marry different social media analytics KPIs like sentiment analysis, channel sources, engagement, etc. to create compelling data stories that answer the business needs of the client
• The experience and ability to look at large volumes of unstructured social media data and look at it from a strategic lens and successfully disseminate that train of thought to the team members
• Evaluate and guide the teams on building robust advanced search queries with Boolean operators and hands-on experience working on multiple social media aggregators
• Strong understanding of the workings of other digital data sources like secondary sources, website data, etc. to provide a holistic solution to the client
• Understand how brands utilize social media and how consumers use social media in different industries like pharma, entertainment, consumer goods, etc.
• Has to manage multiple client accounts simultaneously - communicating with the clients, understanding the requirements and cascading them to the team, monitoring internal deadlines, and making sure the deadlines are met diligently
• Keeping abreast of current events to understand better user behavior (or key segments Millennials, Gen-Z, Gen-Y, etc.)
• Having a strong eye for detail in finding inconsistencies in output necessary for flawless client deliveries
• Providing constructive criticism to the analysts to help them make improvements and also be responsible for their training and career development
• Ability and experience in working under tight deadlines and willingness to extend based on business requirements

Requirements:

• 3-8 years of experience in executing social media analytics projects end-to-end
• A master's degree in management or business analytics from top-tier management schools
• Knowing working in a global business setup involving offshore business stakeholders (preferably the US region)
• Proficiency in using tools/software such as Brandwatch, Sprinklr, Meltwater, Cision, Critical Mention, Social Studio, etc., and any experience working with databases like Factiva, LexisNexis, Hoovers, etc. will be an added advantage.
• Strong problem-solving & communication skills (verbal and written)
• Should be an independent thinking, self-motivated individual with a go-getting attitude
• The ability to analyze digital/website data would be an added advantage