Group Head (copy) Job in Sociowash

Group Head Copy

• Location: New Delhi
• Job Type: Full-Time
• Department: Content
• Industry: Advertising
• Experience: 5 7 Years

About Sociowash

Launched in 2015, Sociowash is an Integrated Advertising Agency with over 200 talented professionals across New Delhi and Mumbai. We exist to add real value to the brands we work with through strategy, creativity, and flawless execution. We re a cocktail of creators: dreamers, rebels, comedians, and philosophers. We take our work seriously but not ourselves. And we firmly believe great ideas are born somewhere between late-night brainstorms and way-too-strong coffee.

About the Role

We re looking for a Group Head Copy who brings creative firepower, strategic insight, and proven leadership to the table. With 5 7 years of experience under your belt, preferably in a digital-first agency, you ll lead a team of writers and strategists to craft compelling brand narratives, campaign ideas, and killer copy. This isn t just about writing headlines it s about leading with vision, owning client conversations, and pushing your team (and yourself) to create bold, effective, award-worthy work.

Your Key Responsibilities

Strategy & Ideation

• Lead the development of brand communication strategies and campaign narratives.
• Work closely with account managers, planners, and designers to ensure creative alignment.
• Bring fresh insights to the table through continuous trend-spotting and consumer research.

Copy & Concept Creation

• Write and review copy for 360 campaigns from social media and digital to films and pitch decks.
• Set the tone and voice for brands, ensuring consistency and originality.
• Develop big ideas and campaign hooks that cut through the noise.

Team Leadership

• Mentor and lead a team of writers and junior creatives, encouraging growth and creative confidence.
• Conduct regular brainstorms, team reviews, and feedback sessions.
• Delegate tasks wisely, based on the team's strengths and project goals.
• Step in and support your team when deadlines loom or creativity dips.

Client & Business Impact

• Collaborate with the marketing and client servicing teams to meet project objectives.
• Upsell ideas and opportunities to existing clients.
• Support in pitches and business development by crafting strong narratives and campaign ideas.

What You Bring to the Table

• 5 7 years of copywriting experience (minimum 2 years in a leadership/managerial role).
• A portfolio showcasing your best work across campaigns, platforms, and tones.
• Outstanding creative instincts paired with strategic thinking.
• Excellent grammar, vocabulary, and a love for language (even puns, sometimes).
• A track record of managing multiple projects and meeting tight deadlines.
• Deep understanding of digital culture, social media, and advertising trends.
• Ability to inspire and rally a team around an idea, just like Shahrukh in Chak De India.

Bonus Points If You...

• Have won (or nearly won) an advertising award or two.
• Are equally comfortable presenting to a client as you are writing for one.
• Thrive in chaos and love a good creative challenge.
• Have experience in building or scaling a content team.

Why Join Sociowash?

Work with a young, dynamic, and hungry creative team. Freedom to explore, experiment, and express bold ideas. Exposure to top-tier clients and exciting campaigns. A fun, informal, and highly collaborative work environment where "crazy" is a compliment. "There are three responses to a creative yes, no, and WOW. Wow is the one you should aim for."

Ready to lead the charge and shape the next generation of bold brand storytelling? Apply now and let s build the WOW together.