Amazon Marketing Expert Job in Sourcemash

Role and Responsibilities

• Lead and execute all Amazon marketplace strategies, including product listings.
• Optimize product catalog, including updating prices, product images, product descriptions, and associated content.
• Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts weekly.
• Updating the client weekly with updates, recommendations, and insights.
• Day-to-day tasks across e-commerce platforms, specifically: Amazon Seller Central.
• Maintain data integrity across Amazon channels.
• Set up and manage Sponsored Products, Sponsored Brand, and Product ASIN Targeting in Amazon Advertising (AA).
• Ensure product launches and special promotions are executed properly and effectively.
• Upload, organize, and create ads for Amazon
• Create EBC and A+ content.
• Identify opportunities to improve site speed performance.
• Develop appropriate content with search keywords to ensure organic search performance.
• Analyze and report on Amazon performance metrics weekly.
• Strategically manage and maintain a catalog of ASINs across various categories
• Identify opportunities through product detail page optimizations, perform detailed keyword research and competitor analysis
• Develop and execute strategies to increase page views, improve conversions, increase sales and launch new products
• Analyze data and provide weekly reports and insight across managed ASINs
• Create reports to assist in the analysis of sales data
• Perform keyword discovery and competitor analysis to aid paid search strategy
• Daily monitoring and analysis of all advertising campaigns
• Deep dive into analytics data to form the basis of campaign strategies and optimization
• Excellent communication, documentation, planning, organizational, and time management skills.
• 1-3 years of experience in managing Amazon PPC (Pay per click) advertising & optimization
• Identifying and resolving listing errors.
• Keeping an open dialog with vendors about Amazon changes and listing edits.
• Staying current on Vendor Central changes.
• Managing FBA and FBM inventory.
• Sending pricing violations to vendors.
• Making sure all products are in compliance with vendors pricing structures. Customer communications, both inquires and returns.
• Customer communications, both inquires and returns.