Marketing Head- Respiratory Job in Spectrum Talent Management

JOB DESCRIPTION

1. Job Purpose

Summarise in one statement why this job exists; and how it contributes to the overall mission/objective of the organisation.The structure of this statement should be (1) What does this job do; (2) What does it effect or provide; and (3) Why does it do this

Drive the marketing function of the divisionto achievetop line and bottom-line targets of the division with healthy Sales to Expense ratio.

2. Organizational Chart

(Only Job Titles)

3. Key Accountabilities

List the expected end results that must be achieved in order tofulfillthe job purpose and the activities that help in achieving these results.

Accountability Cluster/Major Activities / Tasks

I.Create & Monitor Marketing & Sales Plan to meet divisional goals in terms of top line and bottom-line (Quantitative)

Organise and Conduct Annual Marketing /Brand Plans

Qtr./Month wise Break down of plans and communicate this to the Field

Defining and Monitoring E&S Ratio

Monthly /Quarterly Review of Reportees

Define Analyse and Monitor External indicators of ORG/ SMSRC periodically to retain competitive position in the marketplace

II.Guide and drive key promotional / therapy campaigns to enable achievement of divisional objectives Develop KOL s and maintain customer connect for divisionto seek their insights on key promotional strategies

Develop KOL s as brand ambassadors for the division through Ad Boards

III.Propose product pipelineto BU Headsfor building future portfolio of the division Manage cross function relationships with R&D/ Portfolio Team/ Packaging Team / Planning & Sourcing Team to get optimal outcomes

Map competitor portfolio and suggest a fitment

Provide business cases for new product proposals and ensure viability and success

IV.Train and develop team members with regards to domain expertise for taking up future responsibilities in the division

Conduct brand management reviews/workshops for the team on (Comm /Brand Plans / Ideation Workshops)

SWOT Analysis of Each individual team member and help him to reach his next level

Develop motivational plans to reduce attrition in team

Nominate team members for various development programmes

Develop KOL s for the team and pass it on to the team so as to support them for ratifying promotional ideas.

Facilitate collaboration and trust amongst team members

4.Major Challenges

Describe the major challenges you face in carrying out the job, and what you do in order to overcome them.

Dealing with multiple stakeholders across cross functions and arriving at a consensus.

Managing stock outs for multiple products with conflicting demands.

Retention of team members in this competitive space specially at brand manager level.

Measuring ROI and getting approvals from multiple stakeholders.

Getting competent brand managers / talent for filling in vacant positions.

5.Key Interactions

Who (internal/external) does this position interact with on a regular basis to perform this role? How often and for what purpose?

InternalExternal

Planning Dept Stock Availability (once a month)

HRBP/ LnD - Develop of Team/Filling in vacancies

Finance P & L / M.O.R (Monthly)

Portfolio Team - New Product Stage (need based)

Medical / Compliance/ Legal Case to Case Basis

Advertising Agencies Conceptualization

Market Research Firms ORG /SMSRC (Qtrly)

K.O.L s Gauge Insights for Strategies

(Field Visits/ Conferences/ Ad Boards)

Industry Experts within the Domain (Conference)

6.Key Decisions:

List the key decisions this job can take on its own and some key recommendations made to reporting manager (or others) for approval

DecisionsRecommendations

Promotional Campaigns with worth less than 25k to 50k

Nomination of Team Members for Rewards/ RecognitionNominate a Team Member for Promotion

Promotional campaign above 50k

Field Work of Ourselves/ Team: Monthly Priority SettingBudgetary Spend/ Sales- for PPP / NI brands

Brand Allocation to Team members

Other DivisionalResponsibilities/ Special Projects

Agenda for Esproute / Resource Allocation

Strategy Meets/ Field Meets Resource Allocation/Agenda

Signing off Brand Plans / Marketing Plans

Participation in conferences and advisory board meetings

Comments:

7.Skills & Knowledge

State the minimum acceptable proficiency for this job.Do not state incumbent-specific information

Educational qualifications:

MBA + B Pharma (B Sc.)

Relevant experience:

12 years+relevant experience

Good analytical / conceptual / logical skills / Brand Management Exposure of at least 6-8 years.

Good KOL Connect / Ability to draw customer engagement plans

Good Emotional Quotient/ Man Management experience