Product Marketer (growth & Community) Job in Spyne

Job Title: Product Marketer (Growth & Community)

Location: Gurgaon, India (In-Office)

Experience: 4-7 Years in B2B SaaS Marketing (AI, MarTech, or Vertical SaaS Preferred)

Department: Marketing & Growth

Employment Type: Full-Time

About Spyne

At Spyne, we re redefining automotive retail with cutting-edge Generative AI. What started as an idea to help dealers sell online faster through AI-powered visuals has grown into a comprehensive AI-first automotive ecosystem.

Backed by $16M in Series A funding from Vertex Ventures, Accel, and other top investors, Spyne has:

• Expanded across US & EU markets
• Launched industry-first AI-powered image and 360 solutions
• Achieved 5X revenue growth in 15 months, aiming for 3-4X growth this year

We are now scaling to bring our GenAI Automotive Retail Suite to 3,000 4,000 dealers across the US, positioning ourselves at the forefront of the AI-driven automotive revolution.

Why This Role?

We re looking for a strategic Product Marketer with a passion for storytelling, branding, and growth. You will take charge of messaging, positioning, and go-to-market (GTM) strategies to drive Spyne s product adoption, engagement, and revenue. If you excel at crafting compelling narratives, building communities, and executing impactful product launches, this role is for you!

What Will You Do?

Positioning, Messaging & Sales Enablement

• Develop differentiated positioning and customer-centric messaging for Spyne s AI-powered solutions.
• Create impactful assets such as website copy, sales decks, case studies, demo videos, and whitepapers.
• Conduct competitive research to sharpen Spyne s unique value proposition for each customer segment.

Product Launches & GTM

• Lead end-to-end GTM planning and execution for new product launches.
• Work closely with Product, Sales, and Customer Success teams to ensure successful adoption and retention of new features and products.

Community Building (Dealerships & Partners)

• Build and nurture a thriving community of dealerships, OEMs, and partners.
• Organize forums, webinars, referral loops, and user engagement programs.
• Collaborate with Customer Success to amplify user stories, testimonials, and co-marketing efforts.

Executive Engagement & High-Touch Events

• Organize CXO roundtables, private dinners, webinars, and thought-leadership panels.
• Support leadership in producing strategic content: whitepapers, articles, and keynote decks.

Brand & Content Strategy

• Own Spyne s brand visibility across platforms like LinkedIn, social media, PR, and digital campaigns.
• Collaborate with designers to produce engaging creatives, videos, and demo reels.

What Will Make You Successful in This Role?

• Experience: 4-7 years of B2B SaaS marketing experience at early to growth-stage startups (1 10M ARR), with a focus on AI, MarTech, or vertical SaaS.
• Community-Building: Proven experience in building online communities (Slack, WhatsApp, LinkedIn groups, etc.).
• Storytelling: Strong copywriting and storytelling skills with the ability to simplify complex technical concepts.
• Product Launches: Proven track record in product launches, GTM execution, and campaign optimization.
• Event Marketing: Experience with event marketing and webinar hosting is a plus.
• Data-Driven: Comfortable working with data to measure and optimize campaign performance.
• Startup Mindset: Self-starter, proactive, and thrives in a fast-paced startup culture.

Why Spyne?

• Ownership: Play a key role in shaping Spyne s GTM and brand strategy during our global expansion phase.
• Rocketship Growth: Be part of an AI SaaS company with global ambitions and rapid growth.
• Rewards: Competitive salary, ESOPs, health benefits, and a stellar team.

Ready to Join Our Journey?

If you're passionate about storytelling, community building, and leading product marketing in a fast-paced, high-growth startup environment, Spyne is the place for you!

Apply now to shape the future of AI-driven automotive retail.