Senior Content Writer Job in Sterco Digitex
Senior Content Writer
Sterco Digitex
4+ weeks ago
- Noida, Gautam Buddha Nagar, Uttar Pradesh
- Not Disclosed
- Full-time
Job Summary
- Lead and manage a team of content writers, providing guidance, feedback, and support to ensure the production of high-quality website content.
- Collaborate with clients, designers, and developers to understand website requirements, target audience, and key messaging, and translate them into effective content strategies.
- Conduct thorough research on industry trends, competitors, and target audience preferences to inform content creation strategies.
- Oversee the creation, editing, and publishing of website content, including landing pages, product descriptions, blog articles, and other web copy.
- Ensure all website content is optimized for search engines (SEO) and follows best practices for readability, accessibility, and user experience.
- Develop content style guides and establish consistent tone and voice for all website content.
- Stay updated on the latest web design trends, technologies, and SEO practices to ensure the content aligns with industry standards and best practices.
- Collaborate with the design and development teams to ensure content integrates seamlessly with the website layout and design.
- Conduct regular content audits to assess existing website content, identify gaps, and propose improvements to enhance user engagement and conversion rates.
- Monitor and analyze website content performance metrics, such as bounce rates, time on page, and conversion rates, and use insights to optimize future content strategies.
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