Growth Marketing Manager Job in Talentica Software (i) Pvt. Ltd.

About Talentica Software:

Talentica Software is a boutique software development company founded by industry veterans and alumni from IITB. For over 21 years, we have been helping startups build innovative products using cutting-edge technologies. With a focus on solving real-world problems, we ve worked with over 180+ startups, primarily in the US, leading to numerous successful exits.

In 2022, Great Place to Work recognized Talentica Software as one of India s Great Mid-Size Workplaces.

What We re Looking For:

We are seeking a Growth Marketing Manager to lead Talentica s demand generation strategy through paid advertising and SEO. You will be responsible for executing multi-channel marketing campaigns, optimizing brand visibility, and driving high-quality leads to support our growth. Your expertise in performance marketing, organic growth, and team leadership will be key to scaling our marketing efforts and achieving impactful results.

What You ll Be Doing:

• Develop & Execute Demand Generation Campaigns: Lead high-impact campaigns across platforms like Google Ads, LinkedIn Ads, and other paid channels to generate leads and increase conversions.
• Optimize SEO Strategies: Enhance organic traffic and improve Talentica s search visibility for key industry-related keywords.
• Manage the Marketing Funnel: Oversee the entire lead-generation funnel, ensuring consistent lead flow from both paid and organic efforts.
• Leverage Content Marketing: Collaborate on content creation, landing page optimization, and conversion rate optimization (CRO) to increase engagement and drive MQLs (Marketing Qualified Leads) & SQLs (Sales Qualified Leads).
• Brand Promotion: Increase brand awareness by promoting Talentica Software across various digital channels, including social media, industry forums, and content syndication platforms.
• Data-Driven Decision Making: Utilize insights from analytics to refine ad campaigns, reduce Customer Acquisition Cost (CAC), and improve ROI.
• Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with pipeline growth goals and revenue targets.
• Agency & Vendor Management: Manage external agencies and vendors to ensure efficient campaign execution.

To Be Successful in This Role, You Should Have:

• Qualification: MBA/PGDM in Marketing + Bachelor's degree in Engineering (mandatory).
• Experience: 8-10 years in marketing within IT services or software product companies, with at least 4 years in a leadership role.
• Essential Skills:
  • Proven expertise in B2B demand generation, PPC advertising, and SEO strategies.
  • Strong understanding of platforms such as Google Ads, LinkedIn Ads, GA4, and marketing automation tools like HubSpot.
  • Experience in content marketing, thought leadership, and brand positioning.
  • Analytical mindset with expertise in A/B testing, data interpretation, and performance tracking.
  • Ability to collaborate cross-functionally with sales, engineering, and leadership teams.

What You ll Find Here:

• Culture of Learning: We invest heavily in exploring new marketing tools and channels. At Talentica, you ll have ample opportunities to innovate and grow your skills.
• Endless Learning Opportunities: We don t limit you by your job description. If you have the drive, we ll support you in taking on new challenges and responsibilities.
• Performance-Driven Growth: Your growth at Talentica is governed solely by your achievements and contributions, not by your education or past employers.
• Work-Life Balance: We value your well-being and offer flexible work schedules and remote work options.
• Great Culture: 82% of our employees recommend Talentica to their friends, according to Glassdoor. You ll love being a part of our team!

Why Talentica?

At Talentica, we re not just about doing things the usual way. We think and do constantly pushing the boundaries of technology and marketing. If you re looking for a dynamic, "think and do" environment with ample room for personal and professional growth, Talentica is the place for you.

Ready to shape the future of our industry? Apply now and join our incredible team!